AI technology has come a long way over the past few years. Now nearly every business has access to smart SEO tools, lightning-fast AI writers, and savvy AI editors.

So you may be wondering, what is an AI content platform? And how does it differ from all the other tools like AI writers or novel writers I’ve already gone over?

Simply put, it’s software that goes beyond simple AI writing to offer content planning, SEO optimization, copywriting, graphics, and more. Think of it like an all-in-one content creation tool.

In this article, I’m sharing the best AI content platforms available right now, plus how to decide which one is right for your business.

Let’s take a closer look.

Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

What is the Best AI Content Platform?

Here are my top picks based on my own testing and research.

Table of Contents:

1. Jasper

Best Overall AI Content Platform

I’ve written a lot about Jasper, and that’s because it’s my personal favorite AI content platform and the one I use for my own content creation.

Jasper has one of the best-performing AI writing assistants that can handle any use case you throw at it. Plus, it can help with SEO and creating original graphics. I’ve written a full review of Jasper breaking down all its functions, but here’s a quick glance at some of its more popular features:

  • Amazing, Human-Like Writing: The team at Jasper has created great custom algorithms that allow it to write industry-leading high-quality content and copy for any use case.
  • Tons of Useful Templates: Jasper comes pre-loaded with 50+ templates that cover all the use cases a business needs.
  • SEO Integration. You can connect Jasper to your SurferSEO account to optimize your articles without leaving the platform.
  • Boss Mode Commands: You can write out a command to the AI writer, asking it to write anything you want with any weird requirements you can think of, and it will grant your request. It’s kind of like having a genie in a bottle.
  • Powerful Chrome Extension: Jasper is the only AI platform with a browser extension that lets you generate content with custom AI commands.
  • Jasper Art: Jasper also has an AI art generator, which allows you to create original, copyright-free graphics for your content.
  • The high price tag can be a deal-breaker for some businesses.

See my full, in-depth review of Jasper here and my Copy AI vs. Jasper AI review here.

Pricing: The Starter plan is available from $29 a month for 20,000 words (and increases for more words). The Boss Mode plan allows you to write long-form content and starts at $59 a month for 50,000 words.


If you’re looking for the overall best AI content platform for any use case, look no further than Jasper. They were just evaluated as a 1.5 billion dollar valuation for a reason.

2. Rytr

Best for Content Creators on a Budget

Rytr brings the power of AI writing and editing into the hands of more content creators thanks to its affordable pricing plans.

But that doesn’t mean it’s low-quality—I tested the app and found its writing to still be impressively good.

Here are some of Rytr’s best features:

  • Affordability. You can get started with Rytr for just $9 a month, giving you 100,000 characters and access to its entire feature set.
  • Tons of Use Cases. Rytr has more than 40 use cases that cover blog content, sales copy, product descriptions, and more.
  • AI Art Generator. You can generate up to 20 original images a month with the AI art feature.
  • Rytr doesn’t have SEO tools like some of the other content platforms out there.

Read my in-depth review of Rytr here.

Pricing: The Saver plan gives you 100,000 characters for $9 a month, while the Unlimited plan removes the character limit and offers other premium features for $29 a month. You can generate up to 10,000 characters a month on the free plan.


If you want to use AI content creation tools but don’t want to break the bank, Rytr could be a great choice to help with all your content needs.

3. CopyAI

Best for Beginners

CopyAI is a copywriting-focused AI writing platform that makes it easy for writers and non-writers alike to get started.

I found their user interface to be one of the easiest to use out of all the software I’ve tested. You can check out my full review of the entire platform where I go through all the pros and cons.

Here are some features I like about CopyAI:

  • First Draft Wizard: A really easy and intuitive way to make blog posts, First Draft Wizard takes you step-by-step from setting keywords to outlining to writing a full blog post draft.
  • 90+ Tools and Templates: CopyAI has a template for whatever you want to write. It shines in social media, email, and long-form content, but you can even write a love letter or birthday card with the tool.
  • Freestyle Tool: Similar to Jasper’s Boss Mode Commands, the freestyle tool lets you ask for any type of writing in any style.
  • While it has one of the biggest template collections, CopyAI doesn’t have an SEO editor or image-generating feature.

Pricing: The Pro plan offers unlimited words and up to 5 user seats for $49 a month.


If you want to generate high-quality blog posts, website copy, and other assets for your business but don’t have copywriting expertise, CopyAI can help you generate professional-quality content with minimum effort.

4. Frase

Best for Bloggers

If you’re a blogger or content creator for a major site, then you need more than just an AI writer. You need a platform that can help find content gaps within your niche to gain topical authority and be able to find rising star keywords that you should be writing about.

And that’s where Frase comes in. Frase automates the entire content creation process, from planning out keywords to optimizing for search engines to analyzing the performance of your content. It truly is an all-in-one platform.

Here are some of Frase’s best features:

  • Strategic Content Ideas: Frase will quickly analyze ranking content and give you strategic content briefs with word count, headers, and keywords to cover to help you rank. (And then you can use the AI writer to write the blog post based on the draft.)
  • SEO Editor: The tool has a built-in SEO tool, much like SurferSEO, that helps you tweak your content to rank higher for the target keyword.
  • Helpful Analytics: The analytics dashboard highlights things like trending keywords that you’re not yet ranking for or pages that are dropping their position in the rankings so you can take the right action to improve your content.
  • This tool is specifically focused on blog content, so it doesn’t have features for social media content, sales copy, or AI-generated art.

Pricing: Solo users can create four articles a month for $15. The mid-tier plan bumps that up to 30 articles a month for $45. Teams can have up to 3 users and unlimited articles for $115 a month.


If your business focuses on blog content, Frase gives you everything you need to write informative content and get ranked for strategic keywords in one tool.

5. Hypotenuse

Best for Visual Brands

Hypotenuse is an AI-powered content platform that specializes in fashion, lifestyle brands, and products.

They make the list of content creation platforms as they allow you to create content across multiple channels including e-commerce, social media, blog posts, and art generation. This is great for those looking to create content surrounding a product.

Here are some of Hypotenuse’s best features:

  • Generate Captivating Product Descriptions: All you need to do is upload a picture of your product and choose some simple keywords to describe it. Hypotenuse will use it to generate a product description that sounds like the work of a professional copywriter.
  • Specializes in Product-Focused Copy: The tool excels at three types of copy: product descriptions, blog articles, and marketing copy, including ads, Instagram captions, and more.
  • Write Blog Articles to Promote Products: The app can take an SEO keyword and topic idea and create outlines to promote the products you want to sell. Then it can take the outline you choose and generate an article from it.
  • AI Image Generator: This feature, like other apps, can generate unique images for your content from a simple text prompt.
  • It doesn’t have a dedicated SEO tool, so you’ll need to use a separate tool to help you optimize your content.

Pricing: The Starter plan gets you 25,000 words and 200 generated images for $29 a month. Upgrade to $59 a month for plagiarism checks, 87,000+ words, and unlimited images.


If you’re a visual-based fashion, lifestyle, or other product-based business without a huge team, Hypotenuse can help you make compelling content to sell your products—just make sure to bring your own SEO software.

6. Outranking

Best for SEO Content Agencies

True to its name, Outranking is designed to help you outrank your competitors. It covers everything from keyword research to SEO strategy to content creation and analysis.

It’s a great help for bigger SEO content agencies with multiple team members to manage multiple keywords and pieces of content. It automates so much of the process that you can finally increase your content velocity amid a growing AI world.

Here are some of‘s best features:

  • Topic Clustering: Going beyond simple keyword research, Outranking helps you find topic clusters—collections of keywords that you can focus on with your content to get more targeted traffic to your pages.
  • Factual Content: The AI writer can find facts from other pages or sources you select to make sure your content is accurate.
  • Quick Outlines: Automatically generate strategic outlines for each piece of content using AI-gathered SERP data and insights from other related content.
  • Built-In SEO Tool: Outranking has its own SEO scoring tool similar to SurferSEO and gives you guidance for internal linking and optimizing existing content, so you can get the best return on your investment.
  • Does not offer copywriting templates or other marketing copy—simply focuses on SEO content.

Pricing: $79 a month gets you one domain and 10 articles a month. At $149 a month, the higher-tier plan features multiple domains, 20 articles, and 1 extra team member.


Outranking’s ultra-sharp focus on SEO content makes it an excellent choice for SEO marketing agencies that want to streamline their content strategy and creation processes.

7. Copysmith

Best for E-Commerce Businesses

Copysmith is tailored to larger e-commerce businesses that need to generate multiple types of copy as part of larger marketing campaigns.

This tool allows you to create product descriptions, blog posts, website copy, social media content, ads, and more to help you promote your products to a wider audience.

Here are some of Copysmith’s best features:

  • Campaign Builder: This feature allows you to generate an entire campaign’s worth of content—blog posts, ads, social media posts, web copy, and more.
  • Bulk Generation: Instead of generating product descriptions one by one, you can upload a spreadsheet of products and generate content based on those descriptions all at once.
  • Frase Integration: You can connect the tool with a Frase account to generate SEO keywords for your product pages and descriptions. (It also integrates with many other tools, including WooCommerce and Google Docs, to help streamline your workflow.)
  • Doesn’t have the best blog quality out of the bunch. If you want to focus on blog posts, I would choose a different tool.

Pricing: The starter plan is $19 per month and around 40,000 characters. If you need more characters, you can upgrade to the Pro plan for roughly 260,000 words at $59 a month.


E-commerce businesses who want to run multi-faceted marketing campaigns will get great use out of Copysmith.

8. INK

Best for Marketing Teams

INK combines everything other tools can do into one content platform.

Not only does it write short-form and long-form content with 100+ templates, but it also handles SEO research and optimization, AI-generated art, and gives you unlimited characters for one flat price.

Here’s what I like most about INK:

  • No Word Limit: The thing that sets INK apart from most other tools is its rejection of character limits. No matter how much content you need to create month to month, you can do it all for one flat monthly rate.
  • Comprehensive SEO Tools: INK does keyword research, creates content outlines to help you rank, organizes keywords into clusters, and has its own SEO scoring tool to help you rank for keywords.
  • All the Features of Other Tools and More: With INK, you get AI writing commands, more than 130 writing templates, AI images, and extra tools like a headline optimizer that helps you get more clicks.
  • SEO Rocket Plan: For businesses that want to invest heavily in their SEO strategy, the SEO Rocket plan provides SEO training, SOPs, a private community, and a success manager to help the business implement the tools and get the best results.
  • It’s not clear whether INK’s writer is trained by professional copywriters like CopyAI and Jasper, so the quality of copywriting might be better on other tools. Luckily, INK provides a free plan so you can test it before you buy.

Pricing: Choose the Creator plan for $59 a month and access the AI writer, editor, and AI image generator. Or upgrade to the Professional plan for $118 a month to access the SEO content planner and optimization features.


For marketing teams that need to write varying amounts and types of content from month to month and optimize blog content for SEO, INK offers everything you need for one flat monthly rate.

9. Writesonic

Best for Entrepreneurs

Writesonic helps you generate good copy fast and at a good price point. It has over 80 templates for writing articles, plus it can generate product descriptions and other marketing copy to help you scale your business fast.

Here are some of Writesonic’s best features:

  • Fast Blog Generator. Some tools, like Jasper, generate content line-by-line until it’s finished. With Writesonic, you can generate an entire 1500-word blog post in a few clicks, making it much faster to generate articles.
  • Tons of Templates. You can generate product descriptions, social media captions, landing pages, and more with over 80 templates.
  • Ample Free Plan. You can try out Writesonic for free and generate up to 6,000 words every month.
  • 4 Quality Levels. You can stretch your marketing budget by raising or lowering the quality of words you generate. Choose between Premium, Good, Average, and Economy levels. 100 Premium words are equal to 250 Good words, 500 Average words, or 1000 Economy words.
  • SurferSEO Integration. Writesonic integrates with SurferSEO so you can write SEO-optimized articles within the platform.

Pricing: Try out all features for free and up to 2,500 Premium-quality words for free. The Long-Form plan is $19 a month for 19,000 Premium-quality words (price increases for more words).


Writesonic is perfect for an entrepreneur or business owner who needs to generate lots of copy in a short period of time and is more concerned with producing lots of good-quality content fast than with generating the highest-quality copy possible.

10. Marketmuse

Best for Enterprises

Marketmuse offers a set of data-driven content creation tools that allow businesses to find ranking opportunities, track and evaluate large libraries of content, and create optimized content with the AI writing tool.

It’s best for bigger content teams with a large output of content to create and manage.

Here are some features I like about Marketmuse:

  • Data-Driven Insights: Marketmuse’s dashboards give you tons of stats about traffic, page rank, keyword difficulty, user intent, keyword value, and more to help you make better decisions.
  • Great for Teams: You can assign team members specific keywords and pieces of content to create and manage so you can manage complicated projects with ease.
  • Detailed Cataloguing of Content: Not only can you track and manage large libraries of content across your organization, but you can also use powerful filters to find specific pieces of content that meet certain criteria so nothing gets lost.
  • This tool might be too complex for a single user. (Not to mention the super-high price.) That said, it’s great for teams that have dedicated SEO specialists and content managers.

Pricing: The Standard plan is $7,200 per year for one user, unlimited projects, and 100 queries a month. (That comes out to $600 per month.) Extra users can be added for $99 a month. The Premium plan, with access to all features and team support, starts at $12,000 per year.


Marketmuse is an excellent choice for larger enterprises that want to make data-driven decisions and get the most out of their content marketing strategy.


Best for Startups

Scalenut is so-called because it has a hyper-focus on helping you create content at scale. And this is a good thing as I expect the upcoming AI revolution to dramatically change the publishing landscape.

You can use this tool to create long-form content in just FIVE minutes, then optimize it for SEO. It’s pretty crazy to think about it.

Here are some of Scalenut’s best features:

  • Cruise Mode: This feature takes you step-by-step through writing a full blog post in just 5 minutes with the power of AI. (It helps you choose the title and outline, then writes the article for you.)
  • SEO Reports: You can generate a report for any keyword to get insights for your SEO strategy.
  • Copy Templates: You can also generate social media content, product descriptions, responses to customer reviews, and more with more than 40 built-in tools.
  • The quality seems to be a little lower than other tools, but it’s great for a startup that needs to create content at scale in a short amount of time.

Pricing: Individual users can get started for $29 a month, 100,000 words, and 5 SEO reports. For $79 a month, you get unlimited words, Cruise Mode, and 30 SEO reports.


Startups who need to create content at scale quickly should definitely consider using Scalenut as their dedicated AI content platform.

What is an AI Content Platform?

An AI content platform is a tool that uses artificial intelligence, including natural language processing, natural language generation, and machine learning to assist with the content generation process.

AI content platforms go beyond simply writing long-form content like blogs or articles—they also provide some or all of the following extra features:

  • Generating marketing copy, such as for social media, ads, product pages, and more
  • SEO keyword research and content planning
  • SEO article optimization
  • Analysis of existing content and how to improve it
  • AI image generation
  • Ability to manage complex projects across teams
  • Extra AI-driven tools to enhance content and make it more effective

The best AI content platforms support your content creation process from start to finish. You can find the right fit for your business or use case with our full reviews and comparisons of the best AI content platforms available (found above).

How Does an AI Content Platform Work?

AI-based software is able to make recommendations based on large amounts of data, parse and understand language, create human-like sentences based on a prompt, and more.

AI content platforms apply this technology to content creation, which means the software is able to:

  • Analyze large amounts of data and provide smart recommendations to you to improve your content.
  • Write professional-sounding content from scratch based on a sophisticated language model and tons of data from the internet.
  • Rewrite and edit articles based on your editing preferences.
  • Learn how to write better content by analyzing successful content pieces.
  • Generate original images based on a text prompt.

Benefits of Using an AI Content Platform

Do you make any sort of content for your business? Using an AI content platform can help you in the following ways:

  • Write Content Faster. AI tools write content for you using natural language generation. All you need to do is give the tool a prompt, and it can create a workable first draft of a blog post or other piece of content.
  • Generate Creative Ideas. If you’re stuck thinking of content ideas, all you need to do is throw the topic into an AI idea generator, and it will give you a list of unique new ideas in seconds.
  • Banish Writer’s Block. Often writers will get stuck partway through a content piece, unsure of what to say next. Or it can be difficult to start a piece of writing. AI writing tools like these can generate the first or next line of your content, making writer’s block a thing of the past.
  • Rank Higher in Search Results. AI content creation tools with built-in or integrated SEO capabilities make it easier to create SEO-optimized content. The better optimized your content is, the higher you will rank.
  • Get Performance Analytics. An AI content creation tool can quickly analyze each piece of content you’ve published to see how it’s ranking and what you can do to improve its performance. This can help you find hidden opportunities to get more traffic to your website.
  • Save Money. It costs a lot to hire a content strategist, SEO specialist, content writer, and editor for each piece you produce. Investing in an AI content creation tool that covers most of these functions can lower the budget you spend for each content piece.
  • Manage and Track a Content Library. Once you have dozens to hundreds of content pieces, it can become difficult to maintain the quality of each one. AI content marketing tools can help you track and manage each content piece across your website, making sure each is up-to-date and performing well in search results.
  • Generate Unique Images. Many AI tools these days not only create content but also generate unique images using an AI image generator. Each image is one-of-a-kind, which means you won’t run into copyright issues by using them.
  • Find New Keyword Opportunities. Most AI content creation tools with SEO features can help you find new keywords to write content for. They analyze your competitors to see what content they’re ranking for that you haven’t created yet.

Frequently Asked Questions (FAQs)

Will Using an AI Content Creator Affect My Search Rankings?

Writing articles with an AI writer shouldn’t affect your search rankings in a negative way. However, in order to rank well and over the long term, articles must be written well and with accurate information. For that reason, you’ll want to edit any articles generated by an AI content tool to make sure they’re accurate, readable, and engaging.

On the other hand, since most AI content creation tools allow you to better optimize your articles for SEO, using them will make it easier to rank, not harder.

Do AI Content Creation Tools Support Multiple Languages?

Yes, many of the top AI content platforms support multiple languages. You can visit each tool’s feature page to see which languages they support.

Which AI Content Platforms Have SEO Tools?

Out of the above tools I reviewed, Frase, Outranking, INK, and Marketmuse have built-in SEO tools. Jasper, Copysmith, and Writesonic integrate with third-party SEO software, and Scalenut provides SEO reports.

Are AI Content Creation Tools Free?

Many AI content creation tools have a free tier, but you’ll need to upgrade to a paid plan for frequent use.

Which AI writing tool is best for blog writing?

Among the best AI content platforms I’ve reviewed in this article, Frase, Outranking, and Marketmuse are the most sophisticated tools for AI-generated blog content.

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