Jasper AI Writer and Art Review: Is It Worth The Hype?!?

Last Updated on February 3, 2023

Before we get into the full Jasper AI review (formerly known as Jarvis or Conversion AI), here’s a little riddle.

What do freelance writers, site owners, and digital marketers all have in common? They need to pump out a high amount of content across various platforms in order to rank and engage with their intended audience.

Unfortunately, many sites have responded to this with low-quality, keyword-stuffed articles that provide little value to the reader. And Google has taken notice and action in its most recent updates, leaving many asking themselves how to provide meaningful content at scale.

I’m talking about those articles that not just rank, but are going to match the search intent of the user and give them more information than they could ever need in order to end their search journey.

Whether you’re a digital marketing agency owner or a freelance writer, I’m guessing you’re here because you’re wondering if a great AI writer will meet your needs. Undoubtedly, Jasper AI always makes it high on the list of the best AI writers on the market.

Well, I’ve been using the program moving towards a year now, and I’m going to give you all the real information you need: how Jasper works, the types of content it works best with, if it actually increases your writing efficiency, and most importantly, what search engines think about it.

I hope by the end, this article will give you literally everything you need to know about Jasper (you can check out the alternatives here) and end the search journey for you. I even timed how long it took me to write this article with Jasper, and I clocked in at 1 hour and 45 minutes. Not too shabby!

Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

What is an AI Writer?

An AI writer is a computer program that can generate text. It uses artificial intelligence to learn from data and create its own content. This content can be in the form of articles, a blog, or social media posts.

Typically, you can either write a prompt or paragraph like “write a sentence about baking cakes” and it will write a paragraph or entire post for you. The AI tool can produce content very quickly, under a few seconds for a decent-sized paragraph.

The first time I used an AI writer, I was honestly blown away. Instinctively, I worried about how this could replace the writer and it honestly felt like cheating. But when I learned its limitations, I figured out pretty quickly that it not only does NOT replace a writer- but helps them tremendously. As the technology isn’t quite good enough to completely replace a writer, it is an excellent tool for getting over writer’s block or rewording any of your ideas. If anything, I see this increasing the freelance writer’s output efficiency and making them more money.

How Does Jasper AI Work?

The way I understand it, Jasper has read (and don’t quote me on this) somewhere around 10% of the internet back in 2019. So it’s important to note, that any highly new concepts will not do as well in Jasper.

Here’s the technical jargon: Jasper takes an input- for example, data about a certain topic or subject matter- and then analyses it thanks to GPT-3 technology. It breaks down the information into small chunks so that it can understand it better. Then, using natural language processing algorithms, Jasper begins to generate text based on the information it has learned.

What Types of Content Can Jasper Generate (Blog Articles, Social Media, etc.)?

Jasper can generate text for a variety of different purposes. You can use a paragraph generator if you’re looking for snippets like a quote or an answer to a question. It has entire blog-post features if you want to pump out a thousand-word article at once. You can even use it for copy ads or social media posts on any topic you choose.

It also has a new AI art generator that can create pieces of art based on provided data. Combine all of those, you can write a decent draft in less than thirty minutes.

Is Jasper Accurate?

One concern people often have about AI writers is accuracy- will the content be correct?

If it’s a general statement or common knowledge, I found it to be generally accurate as the information comes from all types of internet sources (articles, Reddit, newspapers, etc).

Whenever a “stat” should be used in a particular article, Jasper will put in what they call “filler facts”. These are not usually correct, and it’s used as a placeholder for you to find a stat with a similar context.

At the end of the day, you should be utilizing Jasper to assist your writing, NOT write it entirely for you, and you should 100% verify every single fact or piece of information created by the content.

Is Jasper Plagiarism?

Another concern people often have about AI writers is plagiarism- will the content be plagiarized? Jasper is not a plagiarism tool. It does not copy and paste content from other sources. Instead, it generates original content based on the data you provide it.

I personally run my articles through Grammarly and Copyscape (which is integrated) and have been pleasantly surprised to see that they come back clean nearly every time.

AI Writer: Full Jasper Review

In this section, I’m going to get into the nitty and gritty details of the writing tool. The art generator tool will be next.

Platform Overview

When you log in, here’s what your desktop will show:

As you can see, there is a dashboard, which I honestly don’t use much. Then you have your templates, recipes, documents, art, and AI outputs tab.

It’s a really clean, and user-friendly design. You can access everything you could need. At the bottom left, you can toggle between different projects.

My only vice with this platform is that you can’t create folders. So for instance, if I have a folder for this site, I can’t organize the documents into folders for my different topic clusters.

Now, I’m going to skip ahead to the “Documents” tab and go to the writer itself first, as that’s where you are going to spend 99% of your time in.

When you click “Add Document” and choose the long-form assistant, it starts off looking a lot like Google Docs with the top header a place for your headings, bold, italics, etc.

At the top of the desktop, there are three modes you can choose from: Focus, SEO, and Power Mode. I toggle between all three quite frequently. Let me break down all three:

Focus Mode

I use this mode when I want to see my text in full screen and am in “writing mode”. This is the most basic of the modes.

SEO Mode

If you purchase SurferSEO, they integrate with Jasper on one screen, which is really helpful. You’ll get a side-by-side view of both platforms which will look like this:

This is really handy as you can write and optimize at the same time, making it easy to be more efficient when you write. I won’t go into all the Surfer SEO features, as that’s a topic for another article. You can learn more in my AI SEO tool discussions.

Power Mode

This mode, which I believe is included in the Jasper Boss Mode, gives you access to all the copywriting tools you could ever need. You can quickly search through the Jasper commands, paragraph generators, content improvement writers, etc.

As you can see, there are tons of different writing features will I’ll discuss here in a moment.

All of the Writing Commands and Modes

This is going to be the meat of the article, how does this writer actually write? In order to give you the best overview, I’m going to utilize THREE pretend articles so that you can see the inputs and outputs for various functions. Jasper will work better in some niches over other, so this will give you a good idea if it’s a great fit for you or not.

In order to give a good sample spread, I chose the home niche, finance/business niche, and health/wellness niche:

1) How to Fix Your Garbage Disposal On Your Own (& When to Reach Out To an Investor)

2) 7 Investment Skills that Every New Investor Should Gain

3) 6 Best Meditation Techniques to Start Your Day on the Right Foot

What I really love about Jasper is you can create an outline, start writing, and then Jasper’s artificial intelligence is smart enough to learn from what you’ve written previously. So for instance, if you write a product review using a specific template (features, pricing, pros/cons), then you can simply write the second product, and hit “Compose” and it will just start writing for you.

There are various output lengths: Small, Medium, and Long.

Now when you use this feature, it’s hit or miss. Sometimes I get such fantastic quality, I wonder if I was capable of writing it myself. But othertimes, it starts repeating itself quite a bit.

Besides the “general” writer, there are tons of tools to help guide you in the writing that I usually take more advantage of. Let’s discuss of a few of them in depth.

1. Paragraph Generator

The paragraph generator is one that I use typically most often. You can write a description about what you need to write about, the keywords you want to include, and even choose a tone of voice. I’ve done things like “funny, engaging” to “formal and professional”. They’ve all come out with stellar responses.

Going back to our three “pretend” articles, I asked Jasper to create introductory paragraphs for each. Here are the results:

Paragraph Generator Outputs

1) How to Fix Your Garbage Disposal On Your Own (& When to Reach Out To an Investor)

Jasper.AI: A garbage disposal is a lifesaver in the kitchen, making it easy to get rid of food scraps and other waste. However, when a garbage disposal breaks down, it can be a huge headache. Fortunately, most garbage disposal problems can be easily fixed by the average homeowner. In this article, we’ll give you some tips on troubleshooting common garbage disposal issues. With a little patience and some elbow grease, you should be able to get your garbage disposal up and running again in no time.

2) 7 Investment Skills that Every New Investor Should Gain

Jasper.AI: Many beginner investors are quickly overwhelmed by the vast amount of information that is available about investing. It can be difficult to know where to start, or even what questions to ask. However, there are a few basic principles that can help beginner investors get started on the right foot. First, it is important to have a clear investment goal in mind. What are you trying to achieve? Are you looking to grow your wealth over the long term, or generate income in the short term? Once you have a goal in mind, you can begin to research different investments that may help you meet that goal. There are many resources available online and in libraries that can provide information about different investments and how they work. With a little effort, beginner investors can develop the knowledge and skills necessary to succeed in the exciting world of investing.

3) 6 Best Meditation Techniques to Start Your Day on the Right Foot

Jasper.AI: Meditation is a great way to start your day. It helps to clear your mind and center yourself, so that you can approach the day with a more positive and focused attitude. It only takes a few minutes to meditate, but the benefits can last all day. There are many different ways to meditate, so you can find a method that works best for you. There are also meditation apps and websites that can provide guidance and assistance. Whether you’re a beginner or an experienced meditator, meditation can help you start your day in a more calm and peaceable state of mind.

As you can see, these are pretty decent introductory paragraphs. Now, I would say a few of them lack some personalization and can be pretty “basic”. But where I think AI writers can help, is generate a paragraph, then spend a few seconds adding some personalization here and there, and you’re good to go.

2. Content Improver

Now this one I tried using here and there to see if it could come up with better results. Do you ever have a paragraph you’ve written and it’s just missing something? You spend like thirty minutes mulling over the verbiage, the tone, or the general readability and just lose your zone over it?

That’s where content improver comes in. It’s essentially a paraphrase for YOURSELF. Do not paraphrase what someone else wrote, that’s called plagiarism and I’ve seen people make this mistake.

When you do this, you will get three different paragraph options to choose from. These can be a hit or miss. Sometimes I’ll find really great content, while other times it will sound too promotional or poorly written.

3. AIDA Framework

For those of you not super familiar with AIDA, it stands for Attention, Interest, Desire, Action. It’s essentially a useful way to create content like copy ads that are intended for marketing or sales.

In order to best demonstrate this, I wrote a little blerb about Jasper.AI. Here’s the output:

AIDA Framework Output

Attention: Feeling overwhelmed by your blog post schedule?

Interest: jasper is the perfect solution to help take some of the load off. This AI writer can crank out creative, engaging posts about any topic or niche in a fraction of the time it would take you.

Desire: Imagine being able to publish high-quality content on a consistent basis without spending all day hunched over your keyboard. With jasper, that’s now a reality. Stop struggling with writing and let this AI art generator take care of everything for you.

Action: Sign up for a free trial today and see how jasper can help you achieve your writing goals!

I think this tool is pretty clutch when it comes to AI copyrighting tools. But all tools– garbage in, garbage out. You need to feed it decent product descriptions and features to get any real good output.

4. Listicle (Beta Mode)

Okay, now this one is still in Beta mode, so to be honest I didn’t even noticed it existed until I started to write this review.

Listicles are a popular format for articles, and there are good reasons why. For one thing, they’re easy to read and digest – people can quickly scan a list and get the gist of what it’s about. They’re also great for sharing on social media, since listicles often have catchy headlines and are easy to share with a link. What’s more, listicles tend to be popular with search engines, since they’re often packed with keywords that help people find what they’re looking for.

For this function, let’s use the investor example. Here’s how you enter it:

Now let’s take a look at the final output:

Listicle Generator

  1. Understanding Financial Statements
    One of the most important skills for investors is the ability to understand financial statements. Financial statements provide insights into a company’s overall financial health and performance. By understanding how to read and analyze financial statements, investors can make more informed investment decisions.
  2. Knowing Your Investment Goals
    Another important skill for investors is knowing what their investment goals are. Investment goals can include things like generating income, preserving capital, or achieving capital appreciation. Knowing your investment goals can help you to choose investments that are more likely to meet your needs.
  3. Diversifying Your Portfolio
    Investors should also diversify their portfolios in order to reduce risk. Diversification is the process of investing in a variety of different asset classes, such as stocks, bonds, and cash. By diversifying your portfolio, you can help to protect yourself from losses if one particular asset class performs poorly.
  4. Monitoring Your Investments
    It is also important for investors to monitor their investments on a regular basis. This includes keeping track of how the investments are performing and making sure that they are still in line with your investment goals. Monitoring your investments can help you to make necessary changes if they are no longer meeting your needs.
  5. Being Patient
    Investing requires patience as it can take time for investments to generate returns. Many people give up on investing after seeing short-term losses, but this is often just a normal part of the market cycle. By being patient and staying invested for the long term, you can increase your chances of success as an investor.
  6. Keeping Emotions in Check
    It is also important for investors to keep their emotions in check when making investment decisions. Fear and greed are two emotions that can lead to bad investment decisions. When markets are down, some investors may be tempted to sell their investments out of fear of further losses. However, this often results in selling at a loss and missing out on future market gains. On the other hand, when markets are doing well, some investors may become greedy and invest more money than they can afford to lose

Again, I think you can see that it’s pretty cool to have all of this written for you maybe two or three seconds. But again, we do see some general themes, so I think it would be important for you as the writer to add in valuable detail. It gives you the foundation or the blog outline, but it doesn’t make it a stellar piece with examples and statistics.

5. Other Writing Options

There are a ton more writing features available in Jasper, but I felt the top four I went into detailed were some of the most used for writing long-form articles.

But what if you own an e-commerce business, digital marketing agency, or are a social media influencer? Jasper has an insane amount of templates to help you write better copy ads across multiple channels.

Here’s a non-comprehensive list of all the other writing options that I haven’t yet written about:

Jasper AI Art Generator

Jasper has recently released their newest AI art generator. Jasper is a new AI art generator that is turning heads in the art world. Using a deep learning algorithm, Jasper can create completely original works of art that are indistinguishable from those produced by human artists.

All you do is type in the type of art you would like, and the program creates a unique work of art in seconds.

Jasper’s art at this time is still in beta mode, and I would say it’s pretty hit and miss depending on the photo you’re looking for. You can see my full review of the Jasper AI art generator here, along with their competitors.

I will say, if you’re looking for a writer, for only $20 bucks extra a month for the art generator, it’s great for bloggers and writers.

Japer Team and Bootcamp

I’ll be very shocked if you make it to this point of the review, as it’s mostly a TL;DR. But in case you have, you probably have your eyes rolling to the back of your head with all the functions and features. And I’ve probably missed quite a few.

That’s where the team and BootCamp really come in handy. They go over everything you can ever know or really ever need from their program. If you’re a professional writer, it’s likely worth the upfront investment now as you’ll save a lot of time later.

Jasper Costs

Now, this program I think is reasonably priced, but not cheap, and it depends on how many written words you end up generating in a month. It takes a few months of use to get a feel for how much you’ll end up using it, but here are some “estimates” of costs.

Jasper Pros & AI Writer Benefits

There are many benefits to utilizing AI content. First of all, it can save you a lot of time. If you’re a busy site owner or writer, you can use Jasper to generate content for you while you focus on other tasks. Additionally, because Jasper is so accurate, you can be confident that the content it generates will be high-quality and error-free. Finally, using Jasper can help to increase traffic to your site or blog as it can generate a lot of content quickly.


  • You can create long-form content very quickly, in a matter of minutes. With utilizing a mixture of the compose button and then adjusting and editing as you go, you’ll find you productivity will get a huge boost.
  • Help you with writer’s block. You know when you want to write something, but having a hard time getting the flow going? Jasper helps me a lot with this. Even if the next output isn’t great, it gives me an idea for the next direction to take my article.
  • It can help you improve your content. If you’ve written a paragraph and you just can’t get it to sound the way you want it to, then this is a big help. G
  • Great for non-native speakers. If you’re someone that struggles with English, whether that be due to difficulty with the language nuances or you’re a non-native speaker, this does a pretty great job.
  • The art generator is pretty neat, and a cheap addition to the Boss plan. It comes in handy for blog posts and books.

Jasper Cons and Warnings:


  • Some of the information can sound too “basic” and not provide real value. I think Jasper is great for formatting and filling an article, but the true value still has to come from the writer. Sometimes it also repeats things.
  • Oftentimes when I’m writing, Jasper can get stuck. It will either generate poor information that doesn’t make sense, or it goes onto a different tandem. Although I do think some of it is user error on my part.
  • Search engines time and time again actively advise against AI generated content, and consider it spam. I would exercise GREAT caution when utilizing a tool like Jasper from writing your entire content. It should just be used as an assistant tool, not the write the entire article for you.
  • The AI art generator definitely has some room for improvement, especially where people are involved. It’s still in the early stages so I think we’ll see a lot change over time.

My Take Home

After spending months and months on Jasper, I think overall it’s one of (if not THE best) AI writing tool on the market. If you’re a professional writer in any context (blogs, articles, copyads, books) and need to produce a lot of content quickly, then without a doubt this can help boost your efficiency.

I think we’ll be seeing a lot of new uses from AI writers in the near future.

Frequently Asked Questions (FAQs)

Is Jasper AI worth the money?

For me, the answer is yes if you have it to spend. If you’re a new site blogger with limited funds for your tech stack, you can definitely do without it. But if you have an income stream and are looking to speed up your efficiency, Jasper can help. If you’re looking for a more budget-friendly option, you can check out my Rytr review.

Can You Use Jasper for Social Media Posts?

Short answer, yes you definitely can, but I don’t know if it would truly speed up time for you to do this. As I don’t use it for social media, I can’t speak from experience.

What is the best AI writer?

Like anything else, it depends on what you’re using it for. Jasper is great in my opinion for articles and novel writing, but I think for social media and copy ads there may be other great programs out there to consider.

Similar Posts