15 Best AI Writing Software To Help You Write More in 2023
Last Updated on February 13, 2023
Although AI writers have been around for a few years, they’ve recently gained a lot of traction thanks to the efficiency they afford writers. You may be wondering if it’s a good option for you as a copywriter, blogger, or novelist. And I’m here to say, it’s a huge game changer if you’re ready to level up your content output.
I’ve reviewed more than 20 of the best AI writing software out there, and I’ve chosen the top 15 you need to know about.
What is AI Writing?
An AI writing tool uses artificial intelligence and natural language processing to write content for you based on a prompt. These tools can write blog posts, digital ads, product descriptions, and more.
I’ve categorized the AI writing software into 3 categories:
- AI Writers, which primarily generate unique written content
- AI Rephrasers, which take written content and rewrite them
- And AI Editors, which help you edit and improve a piece of finished writing
You’ll find examples of all 3 types in the best AI writing software reviewed below.
Let’s dive in.
Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
What is the Best AI Writing Software?
Here are my personal recommendations based on research and testing.
Table of Contents:
- Best Overall AI Writer: Jasper
- Best for Writers on a Budget: Rytr
- Best for Beginners: CopyAI
- Best for Niche Bloggers: Article Forge
- Best SEO-Optimized Writer: Frase
- Best for Visual Brands: Hypotenuse
- Best for Bulk Content Generation: Wordplay
- Best for Content Agencies: Outranking.io
- Best for E-Commerce Businesses: Copysmith
- Best for Startups: Scalenut
- Best for Time-Strapped Entrepreneurs: WriteSonic
- Best for Repurposing Content: Quillbot
- Best for Business Communicators: Wordtune
- Best Editor for Content Creators: Grammarly
- Best Editor for Professional Writers: ProWritingAid
Best Overall AI Writer
Jasper is the industry-leading AI writing software at the time of writing. A favorite of big companies like Google and IBM, Jasper (yes, that’s the name of the AI bot) writes creative content and copy and can handle almost anything you throw at it. You can see my in-depth review here, but here’s the quick and dirty:
According to the Jasper team, the AI bot has personally read 10% of the internet. That means he can write knowledgeable content for most (if not all) industries.
The great thing about Jasper is that marketers have trained it to write emotional copy that strikes a chord with your reader (which means you get a better response), which is different from its competitors.
You can do basic functions like ask Jasper to write a statement or paragraph. See my example of how I asked Jasper to “>write a paragraph about how AI writers will increase your productivity“
There are also a ton of writing option you can choose from such as paragraph generators that will write out a paragraph for you:
As you can see from my screenshot above, the left-hand side has a ton of other options such as the Content Improver (rewrite your own content if you need some inspiration), AIDA Frameworks, Creative Stories, and you can even use the “One-Shot Blog Post” that will try to create an entire article for you.
If you’re looking for an on-page optimizer, then you can link your Surfer SEO account, and your program will look a little bit like the picture below. You can write and toggle between the Jaspar features and the Surfer SEO features so you can write and optimize at the same time. No more copying your work from one program to the other.
Here are some of Jasper’s best features:
Jasper’s Pricing: The Starter Plan allows you to write short-form copy for $49 a month. You’ll need to buy the Boss Mode Plan starting from $99 a month to get long-form copy and content.
If you’re looking for the best-quality AI writing software for both long-form content and sales copy, utilize Surfer SEO, and can afford the subscription, Jasper is an excellent choice.
Best for Writers on a Budget
Rytr (pronounced “writer”) is a versatile AI writing tool that allows you to create blog articles, digital ad copy, landing pages, and more for a super-affordable price.
The quality is not as high as more expensive tools, but it still does the trick for people on a budget. I’ve dedicated an entire article on Rytr, so if it’s an AI writer you’re really checking out, my in-depth guide is here. Otherwise, here’s the quick and dirty.
It also works well for writers who just want a head start and don’t mind editing the draft later.
I tested the content writer and was pleasantly surprised by the content. It wasn’t as creative as Jasper’s, but it was workable for the average content creator.
Here are some features I like about Rytr:
Pricing: You can start generating content with Rytr for just $9 a month.
Rytr is the best AI writing software for people on a budget. If you’re looking to use an AI writing software but aren’t ready to invest a lot, this is a good option for you.
Best for Beginners
CopyAI is an AI copywriter designed to write things like sales pages, Google ads, and product descriptions. It can also write long-form content blogs and social media posts.
Out of all the tools I’ve reviewed, CopyAI has one of the easiest-to-use interfaces I’ve seen. Jasper can have a bit of a learning curve, but it was easy to choose a template with CopyAI and generate content right away. It’s often compared with Jasper AI in many ways.
I like that it focuses on copywriting, and the fact that it lists Ogilvy (one of the most famous ad agencies in the world) as a client must mean it’s pretty good. You can see my step-by-step examples of how it works on my full, in-depth Copy AI review here.
Here are some features I like about Copy AI:
Pricing: $49 will get you 40,000 words per month. You can also generate up to 2,000 words a month without paying anything.
CopyAI is the best AI writing software for beginners because it’s super easy to use and gives you tons of templates that help you create content quickly.
Best for Niche Bloggers
Article Forge is a lighting-fast article generator.
You give it a keyword, a title, and a word count, and it generates an entire article on the topic in just 60 seconds.
It may not be the most creative or well-written AI tool on this list, but it’s great for a business owner who wants to write a bunch of keyword-focused articles fast.
Here are some features I like from Article Forge:
Pricing: The Basic Plan is $27 a month for 25,000 words (roughly 10-15 articles). The more you pay, the more words you get.
If you want a ton of keyword-focused articles in record time and you’re not looking for anything fancy, this is a good option to consider.
Best SEO-Optimized Writer
While Jasper integrates with SurferSEO, Frase takes it a step further and includes a built-in SEO tool that works seamlessly with the AI writer.
You can use Frase to conduct keyword research, then generate an article, and finally optimize for SEO with the built-in tool.
Here are some of my favorite features of Frase:
Pricing: The lowest plan is $45 per month and gets you 30 articles. The SEO add-on for advanced tools costs an extra $30 a month.
Frase gives you high-level SEO tools and AI writing software for one monthly cost, which is perfect if you’re looking to save a little money and have all of your tools in one place.
Best for Visual Brands
Hypotenuse specializes in writing blog posts, Instagram captions, and product descriptions, which means it’s perfect for Instagram-worthy visual brands.
It considers itself an AI writing assistant software, which means it assists you in writing better content instead of doing it all in one click.
The website lists Vogue and Marie Claire as some of their biggest clients, so it seems this tool is geared toward fashion, accessories, and interior design brands.
To test it, I asked the AI writing tool to write an article on 4 ways to wear a jean jacket, and to my surprise, it produced a well-written piece with real tips on styling a jean jacket. And when I ran it through a plagiarism checker, it passed with flying colors.
Here are some features I like about Hypotenuse:
Pricing: Hypotenuse starts at $29 per month. You’ll need to upgrade to $59 a month if you want the plagiarism checker.
If your business operates in the fashion or lifestyle industry or other visual niches, Hypotenuse is a great choice for you.
Best for Bulk Content Generation
Wordplay AI is a standard-quality AI writing tool. It’s not going to win any awards for its writing.
That said, its standout feature is its ability to do bulk article creation. If you upload a spreadsheet of keywords and instructions, Wordplay will generate every article in the spreadsheet in one go.
Here are some features I like from Wordplay:
Pricing: $49 a month will get you 50,000 words, and it goes up from there.
Wordplay is the best AI writing software for businesses that need a lot of content, want to streamline their content creation process, and don’t mind doing extra editing.
Best for Content Agencies
Outranking.io is a one-stop shop for the entire content creation process. You can conduct keyword research, plan your content strategy, generate content, optimize for SEO, and track the performance of your published content.
It’s so comprehensive that it would work well for a content agency with multiple content marketers that need to work together.
Here are some features I like from Outranking.io:
Pricing: Solopreneurs pay $129 a month for 250,000 words. Teams pay $229 and up.
If your business specializes in creating content and you want one tool to take you from strategy to writing to management, Outranking.io is a great choice (provided you can afford it).
Best for E-Commerce Businesses
While Hypotenuse is designed for fashion and style niches, Copysmith is a great all-purpose e-commerce AI writer.
You can generate product descriptions, landing pages, Google ads, social media posts, blogs, and emails, and even manage full marketing campaigns inside the tool.
Here are some of my favorite features of Copysmith:
Pricing: This software is affordable at $19 a month for up to 40,000 words. You can upgrade for more words.
If you’re running an e-commerce business (and especially if you work with a team), Copysmith is designed for you.
Best for Startups
Scalenut, true to its name, is an AI writing software that helps you create content at scale. You can create good-quality content in just 5 minutes, then edit the draft and optimize for SEO with several intuitive tools.
Besides articles, they have dozens of templates to create content like video descriptions, Quora answers, Google ads, and more.
Here are some features I like from Scalenut:
Pricing: Plans start at $29 a month for 100,000 words, which is a good deal compared to other tools. However, you’ll need to pay $79 a month to access Cruise Mode.
For a startup business that wants to produce a lot of high-quality content at scale, Scalenut is a great option to consider.
Best for Time-Strapped Entrepreneurs
WriteSonic is by far the fastest AI content generator on the list, clocking in at just 15 seconds for one SEO-optimized article. You may have also heard from them as they have a great chat feature that makes a great ChatGPT alternative.
You can also choose to write your article in 4 steps instead of one, which takes a little bit more time, but gives you more control over the output.
I personally tested this AI writing software tool, and the content quality was not as good as other tools. Still, if you’re strapped for time, this is the fastest article generator you will find today.
Here are some great features of WriteSonic:
Pricing: $15 a month will get you 12,000 premium words and short-form content. $19 a month gets you 19,000 premium words, the Instant Article Writer, and other long-form tools.
For entrepreneurs who want to get a lot of content produced in the least amount of time, WriteSonic is certainly worth a try. Just factor in the cost of editing the drafts after you make them.
Best for Repurposing Content
Quillbot is, at its core, a paraphrasing tool. It helps you rewrite text into different tones and styles, or it can help you find another way to say something.
While this is a helpful tool, I find that most reputable AI writing tools include rewriter, expander, and shortener tools that help you rewrite sentences one by one, so I’m not sure how helpful Quillbot would be in that capacity.
However, Quillbot does excel in taking pre-written articles and rephrasing them automatically, making it easy to rewrite or repurpose existing content.
Here are some features I like from Quillbot:
Pricing: The paid plan gets you unlimited rephrases and access to a plagiarism checker for $20 a month.
Quillbot is an excellent choice if you want to rewrite articles, repurpose existing content, or find new ways to express yourself.
Best for Business Communicators
Wordtune is an AI rephraser, similar to Quillbot. However, Wordtune focuses on helping people communicate more clearly. It rephrases sentences you write to make them more clear and direct.
Wordtune edits your text line by line, so it’s not as well-suited for rephrasing entire articles. Instead, it’s a great tool for writing emails, responding to chat messages, or writing for social media.
It will tone up your sentences so you can communicate more clearly and effectively.
Here are some of the best features of Wordtune:
Pricing: $25 a month gets you unlimited rewrites and premium support. To be honest, it feels a little expensive for how simple of a tool it is.
If you’re not confident in your writing and communication skills, Wordtune can help you write and communicate more clearly in just a couple of clicks.
Best Editor for Content Creators
Grammarly is an AI-powered editor and grammar checker that helps you tighten up your writing, no matter what kind of writing you do.
This tool also includes a Plagiarism Checker that ensures your written content doesn’t exist anywhere else online.
I personally use Grammarly for my own editing, so I wholeheartedly recommend this tool.
Here are some of the features I like about Grammarly:
Pricing: You can use Grammarly’s key features for free, but if you’d like to get more detailed edits and use the Plagiarism Checker, it’ll set you back $30 a month on the monthly plan.
Grammarly is pretty much a necessity for anyone who writes anything. Since it has a free plan, you might as well go ahead and install it right now. And if you’re serious about content creation, the Premium plan is more than worth it.
Best Editor for Professional Writers
ProWritingAid is like the Swiss Army Knife of AI editors. While Grammarly helps you polish your draft, ProWritingAid has dozens of features and tools to help you fine-tune your writing even further.
Instead of just fixing your draft, ProWritingAid wants to train you to be a better writer. It can analyze your writing and help you make it more clear and creative. It also does well with long pieces of writing, like if you’re working on the Next Great American Novel.
Here are some of the best features of ProWritingAid:
Pricing: You can either pay $20 a month or $79 per year (which comes out to $7 a month). If you can swing it, I recommend the yearly payment. $24 per month or $89 per year gets you the Plagiarism Checker.
ProWritingAid may be overkill for content creators that don’t see writing as their full-time job. But if writing is your bread and butter, and you want to get better at it, I don’t think there’s a better tool than this.
What is an AI Writing Software?
AI writing software is a tool that uses AI software and machine learning to aid in the writing process.
AI writing tools can do many different things for you. They can:
- Create content for you
- Generate content ideas
- Rephrase or rewrite existing content
- Improve your writing skills
- Edit and polish your writing
Different tools specialize in different types of writing, and some write better-quality content than others. In this article, I’ve listed the top 15 AI writing software I’ve found so you can find the one that works best for you.
What Are The Benefits of AI Writing Software?
Whether you consider yourself a writer or not, an AI writing tool can help you in many ways.
Here are some of the main benefits of AI writing software:
But there is something important that you should know…
Using an AI writer doesn’t mean you can plug in some text, grab an article and publish it right away. You’ll still want to edit the draft and add your own voice to it. The content you get will be more of a first draft that you can then edit and get ready to publish.
One important issue that comes up with many AI writers is that the content isn’t always factual. While it may look and sound correct on first reading, you always want to fact-check the writing to make sure everything checks out.
Not to mention, search engines have strict rules in regards to AI writers so be careful. These are a TOOL to help you write, not to replace the writer themselves.
How Do AI Writing Tools Work?
AI writing tools use technology like artificial intelligence, natural language processing, and machine learning to write content from scratch based on a prompt.
Many AI tools are based on GPT-3, a machine learning model that can string together words into natural-sounding text with the power of natural language processing and artificial intelligence. Software companies must pay a premium to access the GPT-3 model, which is why most AI writing software costs money.
Since machine learning helps the AI improve itself over time, the quality of these tools is getting better and better. These days, you can get high-quality content in just a few clicks.
How Do I Use an AI Writing Software?
There are 3 types of AI writing tools, and I’ll explain how to use each:
To use an AI writer, you give the AI writing assistant some text (maybe a title for a blog post or a prompt like “write me a listicle about ways to groom a dog”). Then the AI bot generates content based on your input.
The more detailed your input, the more accurate the content will be. You can also add extra options like templates for the AI to follow, a word count, or a focus keyword.
To use an AI rephraser, you write or paste some pre-written content into the tool. Then, the rephraser will give you options to phrase the sentences you’ve written in a new way. This can help you write more clearly or repurpose a previously published piece of content.
To use an AI editor, you paste or upload a piece of finished writing into the editor. Then it will give you a list of suggested edits so you can create a polished draft ready to publish.
Frequently Asked Questions (FAQs)
What is the Best Free AI Writer?
While you can use some good AI writers for free, the amount of text you can generate is limited.
Rytr allows you to generate 5000 characters a month for free, and it’s the most affordable at $9 a month for the paid plan. Quillbot allows you to rephrase up to 125 words at a time for free. And Grammarly allows you to use their basic AI editor without paying a cent.
Is AI Writing Worth It?
In a word, yes! If you need to write content for a personal blog, a business, or a side hustle, this will save you tons of time and effort. The quality is so high that most content only needs minor editing before it’s ready to publish.
Even if you enjoy writing, you can consider the content the AI writing assistant produces as a first draft that you then edit with your voice and point of view.
If you’re not ready to pay for an AI tool, many of them have a free version or free trial, so you can try before you buy.
Is AI Writing Free?
Yes and no. As a whole, AI writing will cost you for regular use. Some apps like Rytr or WriteSonic have a free version with limited characters, but if you’re looking to generate regular content, you’ll need to pay a monthly or yearly fee.
AI writing apps can cost anywhere from $9 to $99 and higher.
Will Google Penalize My Content for Using an AI Writer?
Yes and no. In April 2022, Google’s Search Advocate John Mueller stated that AI-generated content is technically against Google’s Webmaster Guidelines.
These guidelines, which have been around since the early days of Google, state that “automatically generated content” is against the rules.
However, it seems that the guidelines are actually against purely AI-generated content. If you use an AI writer to generate ideas or a first draft, but then you edit the article and make it valuable content, it seems like that would be okay from Google’s perspective.
Mueller also said it would be hard to detect an AI-generated article because of its high quality.
But if a human auditor from Google reads your article and it looks a little fishy, they reserve the right to mark it as spam.
Does SurferSEO have an AI Writer Feature?
Yes, SurferSEO recently announced a new AI content generator that can generate headlines and paragraphs for your content based on other ranking articles.
However, the quality is still not up to par with other AI writers, which is why I didn’t include it in this article.
If you’re looking to use SurferSEO with an AI writer, I recommend using Jasper (which has a SurferSEO integration).
Do AI Writers Support Multiple Languages?
Yes, many AI writing apps support multiple languages. Of the apps I reviewed in this article, these are the ones that support multiple languages:
- Jasper – 26 languages
- Rytr – 30+ languages
- CopyAI – 25+ languages
- ArticleForge – 7 languages
- Frase – 8 languages
- Hypotenuse – 20+ languages
- Wordplay – 21 languages
- Outranking.io – 13 languages
- Wordtune – 8 languages
- WriteSonic – 25 languages
Which AI Writers Offer a Free Trial?
Out of the apps we’ve reviewed, CopyAI, Article Forge, Hypotenuse, Copysmith, and Scalenut offer a free trial.
Which AI Writers Create Long-Form Content Fast?
Here are some of the best AI writers for fast content creation.
WriteSonic allows you to generate SEO-optimized content in 15 seconds (the fastest I’ve seen so far).
Article Forge creates an SEO-optimized article in 60 seconds.
Wordplay allows you to upload a spreadsheet of article prompts and generate all of them at once.
And Scalenut, which gives you more control over the content of each article, helps you generate an SEO-optimized article in 5 minutes.
Which AI Writers Create the Best Content?
Jasper has the best overall content quality out of the apps I’ve reviewed. CopyAI does great with copywriting, and Hypotenuse creates clever copy for fashion, style, and visual brands.
Which AI Writers Have SEO Tools?
The 3 best AI writing software with SEO tools are Jasper, which integrates with SurferSEO, and Frase and Outranking.io, which have their own built-in SEO tools.
Which is the Best AI Editor?
I recommend Grammarly for content creators and people who need to write well but don’t necessarily consider themselves professional writers. But if writing is your thing and you want to improve your craft, ProWritingAid is the editor for you.
What’s the Best Automated Article Writing Software Out There?
Jasper is the most versatile AI article writing software for all use cases. Frase and Outranking.io are the best AI writers with built-in SEO tools. Wordplay and Article Forge are the fastest AI content generators. And Copysmith and Hypotenuse are the best article writing softwares designed for e-commerce businesses.