13 AI Marketing Tools On The Market (Ultimate Guide)
Last Updated on January 20, 2023
They say there have been four major revolutions that have changed how businesses operate: agricultural, industrial, computational, and artificial intelligence (AI). We’ve all witnessed the third, and the fourth is happening right before our eyes- and it’s an exciting time!
So if you’re in digital marketing, you need to implement AI marketing tools yesterday if you want to keep up with the competition. AI marketing tools help you maximize your reach and conversion performance, as well as provide insights that can guide your decision-making thanks to their machine learning and natural language processing (NLP) tech.
As we all know, there are tons of different divisions within marketing (content marketing, social media marketing, and more) where you can implement artificial intelligence into your business. I have spent hours reviewing all of these platforms in-depth, so I hope this list serves as an excellent resource to meet all of your marketing needs!
Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
Table of Contents:
What Are The Best AI Marketing Tools?
Let’s break down the best AI marketing tools to help your company increase conversions.
AI Content Platform
When it comes to AI writers, look no further than Jasper. Let’s be honest – they were just valued at 1.5 BILLION dollars (that b in billion is not a typo). They’re dominating every which way, including being an industry-leading AI writer that can help you write your blog posts, social media content, and fantastic marketing copy.
I’ve been utilizing Jasper for over a year now, so I can attest to its capabilities.
Here’s a Quick Rundown of Jasper:
I’ve written an entire in-depth picture-by-picture review where you can learn more.
Unfortunately, there’s no unlimited plan. You’ll pay depending on how much you utilize it (which can either be good or bad depending on your needs).
It’s no contest. If you’re a business that needs to ramp up your content production, Jasper is going to be your premier, all-in-one content platform.
2. Copy AI
AI Copy Writer
Copy AI is another writing tool similar to Jasper, but they’re hyper-focused on one thing: making great copy (hence the name). While Jasper is a more extensive, all-in-one tool, CopyAI is focused on the digital marketer and major enterprises’ need to create compelling content for emails, social media ads, and blog posts.
It’s one of those AI marketing tools that are very easy to learn and can speed up your content production for Facebook, Instagram, and TikTok.
Quick Likes & Dislikes about Copy AI:
I’ve also done an entire article on all Copy AI has to offer here.
The best thing about Copy AI is they have unlimited character plans, which is an excellent option for your in-house content team.
If you’re a social media manager looking for an AI writer for your social media posts, I would definitely give Copy AI a spin. It’s definitely more affordable than other options on the market.
AI Content Detector
If you’re scaling your content production with an AI writer, you may be wondering how search engines will respond. To be honest, we’re very much in the dark ages of how this will all end up rolling out. I speculate that AI content generators aren’t going anywhere, but there will be a balance to be upheld. One hundred percent AI content won’t rank, but instead should be used to quickly develop a framework that human editors then enhance and add quality information to.
This is where AI content detectors come in. If you outsource your work and want to make sure the copy isn’t too “AI-sounding,” then you need an AI content detector. That’s where Originality.ai comes in. You simply upload or copy and paste your content into their detector, and within a few minutes, you can find out how much of it is artificial intelligence vs. human.
Although it’s a very new platform, Originality.AI passed my test on detecting human vs AI content with flying colors. You can check out my full test of AI content detectors here.
The Pros and Cons of Originality.ai:
Originality.ai charges per scan at $0.01 per 100 words. So a 2,000 word article would cost you only $0.20, which I think is pretty affordable.
If you pump out a lot of content in your content marketing campaigns, I think an AI detector is going to become a necessary addition to your tech stack moving forward. Originality is an AI tool that gets the job done.
Let’s say you’re writing content about the best espresso machines (I’ve got coffee on my mind!). The first thing you would typically do is check the SERP for the articles that are ranking to develop your content strategy. How long are they? What type of keywords do they use? What headers are common?
This manual labor is thankfully automated with many AI-powered marketing tools. Surfer SEO is one of the top players in the field. Check out what it’s doing for me now:
It can give you headers, word counts, image counts, and more. Just be sure to tailor your content to PEOPLE, NOT SEARCH ENGINES. I’ve seen way too many people go down the AI SEO rabbit hole and forget that this is just part of your SEO content strategy.
Things I Like & Dislike about SurferSEO:
The basic package gets you enough credits for ten content editors and twenty articles per month. You’ll need to upgrade if you need more than that per month.
If you’re looking to increase your organic traffic with on-page SEO, SurferSEO is another great marketing AI tool to extend your marketing team’s success.
AI Content Market Strategy Platform
What about major enterprises that have hundreds or thousands of articles? Then your marketing strategies should include artificial intelligence software that can handle the volume and complexity.
Enter MarketMuse. With their platform, you can actually create an entire content strategy and automates a lot of the process. Simply enter your URL, and you’ll get an entire AI marketing strategy built around your existing site. This is one of those AI marketing tools that was built for major enterprises, as smaller companies may be priced out.
Here’s the Skinny on MarketMuse:
Pricing: Quite Expensive
Marketmuse is for those with big marketing budgets.
MarketMuse does more than on-page SEO. It gives you a single dashboard to make your entire digital marketing smarter, backed by powerful artificial intelligence technology.
Media Monitoring Tool
You can pump out as many posts on Instagram as you would like, but how can you possibly benchmark or measure success? Simple. Use an AI marketing platform that can help you quantify your social media management.
Brand24 does just that. It’s an AI-powered marketing tool that helps you track the conversations around your brand and product offerings.
The Pros and Cons of Brand24:
It’s affordable, but you can only follow a limited number of keywords.
Overall, Brand24 is an artificial intelligence marketing tool that helps you keep a pulse on what the users are saying about your content or products. As it’s impossible to read thousands of posts manually, this is a game changer to help you identify weak points in your marketing.
When it comes to social media, one of the most powerful ways to buff up your marketing campaigns is to form a partnership with an influencer in your space that has thousands or millions of daily viewers. The average person spends two and a half hours on social media– that’s prime advertising time for companies.
So do you have the time to manually scroll through influencers, stories, and hashtags to find the best influencer to partner up with? Of course you don’t, and that’s where Influencity comes in.
With Influencity, you can measure the performance of influencers, identify potential advocates, and find new growth opportunities. As a bonus, customers can create custom reports to present insights to stakeholders or business partners.
Here’s the Good & Bad of Influencity:
This ended up being much pricier than I thought it would, but thankfully they give you a 7-day trial before you commit.
If you’re looking for a way to implement an AI tool to boost your influencer marketing process, you really can’t go wrong with Influencity.
Social Ad Platform
We’ve hit tools that analyze all of your comments and posts on social media, as well as ways to find amazing influencers. But how do you measure your overall social media strategy?
This is where Smartly comes in. Used by big players such as Uber, Under Armour, and KLM, this is a way to monitor your social KPIs like impressions, how much you’ve spent, and anything else to increase your return on investment.
Smartly’s Biggest Features Include:
Not made available without a demo. Pricing is likely to vary based on the company and its needs.
For large companies looking to centralize their social media campaigns, Smartly.io is a great place to standardize your campaigns and measure your ROI,
9. Seventh Sense
Optimize Email Sending Time
If you use Hubspot or Marketo, then you’re in luck. Seventh Sense has been created specifically for companies using these platoforms to help you increase your email opening rates. It accomplishes this by individualizing sending times to each unique user.
Pricing changes depending on if you use Hubspot or Marketo. Hubspot users will spend $64 per month and Marketo will spend $360 per month. I’m not quite sure why there’s such a huge price difference.
If your email campaign is struggling with open rates and disappointing results, then I would recommend giving Seventh Sense a shot to see if you can increase your ROI.
Personalized Custom Emails
Sending an email at the right time of day for each individual user is one thing, but how can you customize the email content at scale? Many platforms offer minor customizations like using the subscriber’s name in the email: Think Hi Sam! Would You Like This Offer Made Just for You? Emoji emoji emoji.
But what if you could customize an email at a deeper level? That’s what Warmer.AI is attempting to do. You can import your subscriber’s list of LinkedIn accounts, and it will investigate and personalize a cold outreach email for you.
After trialing it out, here are my thoughts:
There are no unlimited options, so I’m not sure this would work for major enterprises. It would be a better option for small businesses.
I think this tool still has some room for improvement, but I think we will see this type of customization on emails really grow over the coming years.
Video Generator with Avatar
There are a few text-to-video options jumping onto the market, and Synthesia is one of the best. Here’s how it works: you enter your script or whatever text you want the video to say. Then you choose your AI avatar, and within a few minutes, you have a video.
It’s seriously that easy.
Features of Synthesia:
They let you do a trial with a two-minute video, but all the editing features are blocked so you don’t get a feel for the real platform.
Synthesia is a great tool for making videos quickly. These are great for product demonstrations or shorts for your site.
12. Lumen 5
AI Video Generator
Lumen5 is another great video-generating platform, and where it shines is in recycling content to create professional-looking videos. If you check out my list of Video Generators, you can see a video I created in less than five minutes by simply putting in a URL of a post, creating scenes, and letting it automatically choose imagery to match.
Features of Lumen5:
If you’re a large company looking to scale your video content with artificial intelligence, this is a great option to make lots of quick shorts in just minutes.
13. Amper Music
AI Music Generator
You don’t need to be a music producer to create your own music for your marketing channels. With Amper music, you can select the mood and type of genre you’re looking for to create a custom melody for your company.
Here’s What I Like About Amper Music:
As you can see, this can get pretty expensive when you need all the commercial licenses:
Amper Music is a great way to create a custom tune for your company and help users recognize your brand across varying marketing channels.
What is an AI Marketing Tool?
AI marketing tools are software and services that help marketers create more effective campaigns by leveraging artificial intelligence. By utilizing machine learning and natural language processing technology, you can upgrade your marketing analytics to the next level.
Not only do these tools automate mundane tasks and analyze large batches of customer data, but they can also personalize content on the individual level like never before. Custom email subject lines, targeted marketing, and consistent brand voice is just a few ways that AI marketing tools can help you hit your marketing goals.
What are the benefits of utilizing AI marketing tools?
Eventually, everyone will need to implement AI technology if they want to keep a leg up on the competition. If you don’t, your competitor surely will. Here are a few reasons why it’s better to start implementing these changes now versus being forced into later:
Frequently Asked Questions (FAQs)
What are some AI implementation examples in your marketing strategy today?
If you want to get your feet wet and start adding some small changes, you really can’t go wrong with starting with an AI content platform like Jasper. This allows your to scale your content output at unprescendented levels.
What companies are using AI for marketing campaigns?
Every major enterprise has started (years ago) investing and implementing artificial intelligence. However, it has always been cost prohibitive for smaller businesses that don’t have an unlimited research budget. Thankfully, we’re entering an error where AI is finally becoming available to the masses.
Which marketing tool is best?
This depends on what type of marketing your company would benefit from adding, but using a combination of a content creator with a social media option like Brand24 is a good start.