Spending hours trying to perfectly optimize your site’s SEO? With artificial intelligence booming, it’s becoming difficult to increase content production while optimizing at the same time.

That’s why anyone looking to funnel organic traffic needs the best AI SEO software to quickly and efficiently optimize their SEO. Here are my top three picks (read below to see what I use, it clearly worked as you found this page).

  • Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
for on-page SEO masters


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  • Easy to Use
  • Affordable Pricing
  • On-page SEO
  • Jasper Integration
platform for the professionals


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  • Competitor analysis
  • Content Prioritization
for a killer SEO content strategy


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  • Content Strategy
  • Topic Authority
  • On-page SEO
  • Content briefs

Now that we’re about to embark on the AI revolution, any good SEO expert or digital marketer should be asking themselves a few questions before switching to any AI-powered platform:

  • Does this AI SEO tool provide on-page optimization (headers, keywords, outline, topics)?
  • How does this tool create an SEO content strategy? Can it provide content briefs?
  • Does it have rank-tracking features so I can see the position trends?
  • Could the use of this AI-powered SEO software penalize my content and rankings on Google Analytics in the future?
  • What are the downsides to adding AI to my SEO strategy?

Keeping those questions in mind, I’ve broken down all available AI SEO tools into categories based on their use. I’ve also tested the best SEO reporting options if you’re an agency needing to send a report for clients. Some platforms have one, two, or even all of these features I’ve described below.

What are the Best AI SEO Tools on the Market?

So as you can see, AI SEO software will be an essential tool to optimize content and increase the ROI of your articles if it isn’t already. AI marketing tools today are a must.

Scroll to the end, and I’ll spill the tea on what my current SEO tech stack is.

So without further ado, let’s get into the top AI SEO tools.

AI SEO Platforms

1. MarketMuse

SEO Optimizer for the Agencies

MarketMuse is an AI platform whose focus is on perfecting your on-page article SEO and making yourself an authority in your niche. Unlike other AI software, they will actually analyze your website for things like domain rating, rankings, and give you ideas on what other supportive content you should write.

For previously published articles, you can click “optimize,” choose your keyword and website URL, and then within a few minutes, it will give you a score and suggestions to optimize the post.

MarketMuse Dashboard Experience

Their dashboard features so many different options, it can take a small learning curve to figure out everything you can do with it.

MarketMuse Features

  • The “Questions” function shows what questions are currently being asked about a certain topic. This allows you to address those in the FAQ section of your article or to analyze the user intent. Knowing the common questions your audience is seeking helps you develop higher-quality content.
  • You can connect your entire site to MarketMuse. This is great because instead of manually entering every target keyword, it will look through your site and recommend topics to write about. I can’t tell you how much of a time-saver this is and how it helps you brainstorm ideas to prove you’re a topic expert.
  • Spy on your competitors with the “Compete” section, where you can see the articles written in the top SERP. Knowing your competition is key to staying ahead.
  • It doesn’t include or connect with a reputable AI writing tool.

Pricing: They have a free version where you can try a few monthly queries. Otherwise, this platform will set you back $7200 a year (ouch), pricing out a lot of freelance writers.


MarketMuse claims to have a better optimizer, although I cannot say if it provides better ranking results that are meaningful. Uploading your entire site is great, but know you’ll have a hefty price tag to go with it.

2. SurferSEO

Best SEO Optimizer for the Money

SurferSEO is a powerful AI SEO software that helps you with everything you could need when it comes to on-page SEO. It’s straightforward and so much fun to use.

It helps you fully optimize the on-page SEO for any article by telling you which headers, keywords, and questions you should be answering within the article. It’s very affordable and great for solo entrepreneurs, which is why I personally utilize this product and have seen great success.

SurferSEO Dashboard Experience

Open up the “Content Editor” and enter the keyword you wish to rank for. It will open up a “Google Doc” style writing area where you can let your creative writing skills flow.

On the right-hand side of the article, you will get real-time recommendations such as word count, heading, number of images, and paragraphs. It also gives you an idea of what keywords to include and the keyword density (how many times to use each keyword throughout the article).

SurferSEO Features

  • The SERP Analyzer allows you to look at various keywords before writing anything.
  • SurferSEO also has a “Content Planner” feature. In short, if you’re trying to rank a specific for a specific keyword, it will give you other articles and keyword clustering ideas to prove that you’re an “expert” in that niche.
  • It also includes a Keyword Research tool to check for similar keyword ideas.
  • The “Audit” tool is fantastic, as it allows you to check your content even after it’s published to ensure you’re keeping up with your competitors.
  • This is not an AI writer. However, you can sync this with Jasper.AI to give you the best of both worlds.

Pricing: They have a 7-day free trial available. There is a basic plan for $50/month, but honestly, if you’re a blogger or freelancer, you’ll likely need at least the Pro version.


SurferSEO is one of the tops AI SEO tools, and for a good reason- it continually gives you great on-page SEO content with a proven keyword strategy to outrank your competitors in a nice, easy-to-use interface.

3. Frase

Best Combo SEO Optimizer + Writer

Frase is another AI platform that combines content writing, on-page SEO optimization, and competitor research. But it’s important to know that Frase is, first and foremost, an AI writing tool and optimizer. Go to the “Create” tab and enter your keyword. Then you will have your writing document on the left-hand side with your optimizer on the right.

Frase Dashboard Experience

It will go through the top ten SERPs, which you can manually change, and give you the word count, heading count, images, and links. There are also nice dropdowns to see what your competitors wrote about.

So overall, this seems very similar to MarketMuse and SurferSEO. Here are a couple of ways that Frase stands apart from the others.

Frase Features

  • The Automated “Content Brief” is pretty cool. If you outsource your writers to freelancers, you select what you want to include (like headers, questions, guidelines, etc.), and it will automatically create the brief for you to tweak in seconds. However, it’s not perfect. It just lists the topics and headers, so you need to edit it manually.
  • Frase is a great AI writer. Now, It’s important to remember that Google shakes its head at automated content. So it’s best to let this AI tool help you with “writer’s block”, not to write the entire article for you.
  • They have a nice “competitor” outline form that shows you what headers, questions, and even a breakdown of their content. This gives you a great idea about what you should make sure to include in your article. From an entrepreneur’s point, I’m not excited that it seems like you could almost copy and paste their work. I fear freelance writers using this tool may be too tempted to plagiarize, which I’ve encountered a lot in the past.
  • They HAVE FOLDERS. Okay, this may seem silly, but tons of the competitors don’t have the option, and it’s annoying not to be able to organize your articles in folders.

Pricing: They do have a basic option for $45 a month, but what’s sneaky to me is the “SEO” additional features are another $35 a month. Many people will likely need the Teams version, which costs $115 a month. If you tack on the $35 a month, you’re at a total of $150 per month, which is actually reasonable considering your getting an AI content writer PLUS a content optimizer.


Frase has a lot going for it: a great content writer, a good SEO optimizer, and additional features like content briefs. This is a great option if you’re looking for a writer and optimizer combination.

4. Outranking.io

Best for Overall SEO Strategy 

Outranking.io is a much larger, all-inclusive SEO tool. Like many of the others, it helps with your content strategy, AI writing, and optimization to outrank your competitors.

But where Outranking really shines is its SEO Content Strategy features. This is one of the first artificial intelligence SEO tools where I’ve seen a platform recommending topics that you should write for based on the likelihood that you will rank.

Outranking Dashboard Experience

To gain this, you will connect your Google Search Console and then let the AI create your strategy for you. This is a pretty big game changer, as most people manually write out their content calendar. Now, this tool will prioritize which articles should be written first.

Here are some of Outranking’s Features:

  • In any SEO strategy, you want to create informational posts that develop your site or brand as the expert on your topic. This is known as gaining “topic authority.” Outranking.io will actually tell you which topics you should write about because you will have a high likelihood of ranking. This is next-level machine learning at its finest.
  • Content Brief Creations. This is great, as it will develop headings, topics, questions, and an outline that you can send to your writers and freelancers. Automation saves you a ton of time. You can also write SEO Outlines that are extensive and written in a quick amount of time.
  • The writer lets you create recipes, so you’re not doing the same repetitive things over and over again. Create a “recipe” and then use it to write content at such fast speeds.
  • The on-page optimizer is a great feature that will help you tweak your post to make sure it’s 100% optimized for the things you want to rank for.
  • There is a rank tracker so you can see the ROI of your efforts over time.

Pricing: To be honest, Outranking.io is very affordable, considering everything you get.


Overall, Outranking.io is great at making SEO recommendations to boost your overall rankings and, in the end, increase your organic traffic with a measurable marketing strategy. I think it’s one of the best to create for an overall AI SEO Strategy.

5. SerpStat

Best SEO Reporting Software

SerpStat prides itself on being one of the best “All-in-One” tools, and it does live up to the hype. They’ve essentially taken the dozens of processes that are involved in SEO (like SEO content creation, internal linking, optimization, and ranking) that you would normally use in traditional software and created one friendly user interface.

SerpStat Dashboard Experience

They do this with their “Five Modules”: Rank Tracking, Backlink Analysis, Keyword Research, Site Audit, and Competitor Research. It is a smart tool to keep track of your projects and provides reports on your efforts. This analytic tool is used by some major enterprises like Samsung, Uber, and Shopify.

SerpStat Pros & Cons

  • Traffic Share: You can generate a report showing where all the traffic is going for a particular keyword. This is highly useful information, as it allows you to project traffic and monetization increases if you move up in rank.
  • Market Share Fluctuations: Watch how the market fluctuates so that you can make predictions over time.
  • The backlink analysis is some of the most comprehensive, allowing you to see your competitor’s strategy and what you need to do to improve.
  • Site audit tools allow you to correct errors and improve your site, which is essential when you have thousands of articles.
  • Their competitor analysis is very comprehensive, where you can spy on their progress and keyword trends.

Pricing: Surprisingly, the platform is very reasonably priced. As this article is being released, you can jump in on their summer discounts.


This is a great SEO Reporting software that automates and analyzes the data for you, so you can spend more time creating content. If you’re a large enterprise, this is going to be a must to keep up with others in your niche.

6. Jasper.AI

Best for AI Writing

Now, although Jasper.AI is more of a content writing tool than an SEO tool, I had to include it thanks to their partnership with SurferSEO. It has tremendous Natural Language Processing (NLP) skills which lend themselves to being an effective and engaging writer.

And we all know, one way to increase your SEO rankings is to create informational content around a particular topic. Using an AI writer will increase the speed of your content creation so you can quickly become a topic authority.

Jasper Dashboard Experience

The AI writer gives you access to tons of prompts, social media tools, and optimized content writing for articles. It also gives you listicles, content improvers, and paragraph generators on its dashboard.

Jasper Features

  • Content Improver: With this feature, you can take an article that’s already been written and improve it with the push of a button.
  • Paragraph Generator: If you’re ever stuck on what to write next or want to generate ideas quickly, this tool will help you with some writer’s block.
  • Tones of Voice: You can choose from a number of tones to write in, so your articles always sound natural.

Pricing: The price changes depending on how many words you generate per month. But you’ll typically spend around $50-80 bucks a month.


Jasper.AI is a fantastic tool for content creation, and thanks to their partnership with SurferSEO, you can now get your content to rank as well. If you’re looking for a tool to help with your SEO strategy, this is a great option.

7. WordLift

Best for a Custom Knowledge Graph

WordLift is an entirely different type of AI tool. You have a few options, including installing a plug-in for WordPress if you utilize WordPress or integrating with your CMS if it’s hosted through them. For each article, you identify the What, Who, Where, and When. By doing this, you are, in essence, creating your website “vocabulary” so that search engines can understand your articles better.

This is a great use of artificial intelligence because you’re essentially building your own custom knowledge graph. This way, you’re not relying on the search engine to do this for you, and better rankings with higher organic traffic are the results.

There are a ton of other unique features as well:

  • You can add Geo Maps to your blog. Highlight the location discussed in your article, and it will add a map that the reader can zoom in and out on.
  • The timeline widget allows you to create an image carousel in seconds with the timeline of specific events. This really enhances the user’s engagement and time on the page.
  • The chrome widget allows you to connect other pages about a specific topic together, enhancing your on-page SEO.

Pricing: You can get these widgets and internal linking at a starting cost of 50 Euros a month.


Overall, it’s a great way to create your own vocabulary and knowledge graph for search engines. It’s relatively newer, so the return on investment of this tool is still undecided.

8. Alli.AI

Best for E-Commerce

Alli is a completely different AI SEO platform that has the ambitious goal of having companies bid farewell to their digital marketing agency and brings it in-house with the help of their tool.

How it works is that you add the HTML snippet to your website. Then, depending on the plan you choose, Alli will crawl your site daily or weekly and give you a full report of recommendations to change within your site. You can then accept the code change recommendations, and within minutes you can have thousands of code changes made without needing a single web developer.

Here are some other ways Alli helps companies out:

  • The “Highlight” tool is a really nice feature for those of us that aren’t data scientists. It allows you to see the changes that have been made by simply highlighting a specific area.
  • Since keeping up with SEO is a full-time job with changing algorithms, Alli does the work and keeps it up for you.
  • The BackLinking section will show you where are the best opportunities to gain new backlinks from, automating the manual website hunt that was needed before.
  • Location Location Location. You can choose your area to improve location SEO if you’re a business in a specific area.

Pricing: You’re going to pay for this one, starting at $250 per month. But this is quite the bargain if it replaces your SEO agency.


If you’re a large site or e-commerce platform that needs site corrections as part of your technical SEO strategy, then Alli will meet your needs.

9. Semrush

Keyword Research Extraordinaire

Semrush is an oldie but a goodie. It’s one of the best keyword research tools on the market that will help you keep track of your off-page SEO. Think backlinks, do-follows, article ranking, SERP analysis, and more.

In regards to being an AI SEO software, they have smartly partnered up with AI writer Scalenut, to give their customers access to everything they could need (think Jasper + SurferSEO competitors).

Semrush Dashboard Experience

Semrush takes a little bit of time to know where all of the tools are. But if you click position tracking on the left menu, then you’ll be able to toggle and find rankings, create target keywords, etc.

Semrush Pros & Cons

  • It’s one of the premier keyword finders that can give you accurate details about how your article and keyword are doing.
  • You can see the estimated traffic, top keywords, and many other performance metrics.
  • Great competitor analysis options that let you add them in and track your performance against them.
  • The dashboard is a bit more dated than some of the competitors out there.

Pricing: The costs are not cheap, but it’s comparable to other keyword finders like Ahrefs.


Semrush is a reliable, trusted source when it comes to keyword research and competitor analysis. Be sure to consider them and how they integrate with your other AI SEO tools.

What is an AI SEO Software?

An AI SEO software is a program that assists with the optimization of articles for higher search engine rankings. This can be done through on-page features such as keyword research and analysis or off-page features such as link building and guest posting.

  • On-Page SEO. Previously, SEO experts would examine the top ten articles on Google for the specific keyword they were targeting. They would then manually look at the headings, outlines, and keywords that Google was rewarding. Thankfully, AI is huge assistance with this. Simply enter a specific keyword, and an AI program will tell you the average word count, heading terms, and list of keywords recommended for content optimization.
  • Off-Page SEO: More importantly is your off-page SEO. Instead of the tedious time, it takes to find websites to create link partnerships or write guest posts for, AI SEO tools can help you with the backlink hunt.
  • Content Creation: Unfortunately, sites have to pump out a lot of high-quality articles in a timely manner to compete globally. Many SEO tools include writers, which help you optimize your articles for the specific keyword you’re targeting and help scale your writing production.
  • SEO Strategy: From keyword strategies to gaining topic authority, AI tools are automating efforts that would take hours to complete with other basic software tools.

Frequently Asked Questions (FAQs)

How is AI used in search engine optimization?

AI can be used in search engine optimization through a number of different features. These can include helping to optimize content for specific keywords, finding websites to create link partnerships or write guest posts for, and providing other informational topics that you should cover to be seen as an expert in an area.

What Can an AI SEO Tool Automate For Me?

The specific features of each AI SEO tool vary, but most offer assistance with on-page optimization, off-page optimization, content creation, and general strategy. AI is frequently used in search engine optimization to help identify the best keywords for a website, to analyze backlinks, and to create content.

How Do Search Engines Currently Feel About the AI SEO?

There is no definitive answer to this question as different search engines view AI in different ways. However, it is generally agreed upon that using an AI-powered platform will not result in any penalties from Google.

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