Artificial intelligence (AI) is no longer a thing of the future. It is here and ready to help your business boost its bottom line. Like all new technologies that came before it, adopting a new technology always hits the same growing pains: skepticism on its use, fear of the advancement replacing human jobs, slow acceptance, and eventually mainstream use.
Whether you are a small or large business owner, adapting and improving your business workflow with advancing technologies is imperative. If you don’t, I guarantee your competitor will, and it may leave you behind. I grew up with my dad owning a pizza place, and I can still see him writing orders on those classic green order slips, manually adding the totals with tax, for YEARS before he caved into getting a computer and POS system. Don’t get me wrong, I love my old man, but the effects of not implementing technology may not be as forgiving as they were then.
The good news is that artificial intelligence in business is easier than ever before. AND AI is giving small businesses an edge they have never had. Instead of spending tens of thousands on costly process strategies, even small mom-and-pop shops can stay competitive in a global market. Hopefully, we will see this have a positive impact on businesses everywhere.
So, if you’re looking to get an overview of where you can implement AI into your business, I have done the footwork on how to implement artificial intelligence in business today. Upgrading with even a few of these will profoundly and positively affect your business.
Where to Integrate Artificial Intelligence in Business
Table of Contents:
1. Brand Identity and Personification
There’s no question that AI is revolutionizing the business world. But as brands increasingly rely on technology to reach consumers, it’s more important than ever to remember the power of human connection. After all, humans are the ones who ultimately make purchasing decisions.
That’s why a strong brand is so important. A brand can connect emotionally with consumers beyond the product or service itself. It can inspire loyalty and advocacy. It can make customers feel part of something larger than themselves.
That connection can be the difference between success and failure in today’s hyper-competitive landscape.
Step 1: Use AI to Create Your Brand Identity
Remember when designing a brand from scratch or when rebranding efforts used to be simplified to a logo, colors, and a motto? Me neither, because branding is so much more than that.
Your brand identity goes far beyond the basics to also encompass the tone of voice, the actual speech you use in social media and television campaigns, and even the formality of your speech delivery. With Generation Z and beyond craving more immersive experiences, the visual images and messages you deliver all add up to portray your brand identity. And consistency across all content is key to creating a memorable, scalable brand.
There are a ton of AI systems available to help you create a CONSISTENT brand across a company.
Brand Language Optimization Tools
The right branding language will bring your customer experience and engagement to the next level. It’s responsible for your company’s tone, identity, and ultimately your target audience’s perceptions. So leaving that to chance while being written by multiple writers across various teams, from social media marketing to advertising, is bound to lead to inconsistencies.
The best way to unite all content across your teams is to optimize your brand language with a tool like Phrasee. Check out the best AI brand language optimization tools on the market. Also, some AI language tools will ensure that you meet inclusivity messaging across your brand, like Acrolinx.
Brand Language Accessibility Tools
If you’ve used social media like Instagram or TikTok, you know that adding subtitles or auto-generated text to your video campaigns is a game changer. Not only is this great for those with hearing disabilities, but when your potential customer is scrolling through videos while “working,” you want them to be able to read the message you’re giving throughout the video when it’s muted.
AI Image or Art Generation Tools
Yes, you read that right. Did you know that AI can create images? This will give SMBs (small to medium-sized businesses) the power to compete without paying high costs for custom images.
Step 2: Use AI to Monitor and Protect Your Brand Identity
After you’ve created a consistent and positive branding message, it’s important to maintain it. The last thing you want is a poor customer experience or viral social media campaign to tarnish everything you’ve built. Remember, your brand is placed in a global market, where you need to monitor it across many social media platforms, thousands of comments, and reviewers. The manual effort won’t cut it anymore.
2. Business Intelligence
Business intelligence is a fancy buzzword that sums up all of your company’s information–from financials and sales numbers right down to customer feedback surveys or social media monitoring reports— which can be organized into useful reports that allow you to benchmark, compare and contrast, and spot patterns or trends.
Artificial intelligence can help you with this in two ways:
First, it can help you gather all of this data from disparate sources and then compile it into a format that’s useful for your business. This is accomplished through data integration, and it’s something that AI is very good at.
Second, AI can help you with data analysis and draw conclusions from it that you might not have been able to see before. This is called data analytics, and the machine learning power of AI has really evolved in recent years. They can accurately predict what sales are going to close, prioritize the best leads for your sales reps, and forecast analytics, to name just a few things they can do.
If you have a large company, then being able to automate your customer data with AI technology is becoming essential to improve your business strategies and business operations.
3. Customer Experience (CX) or User Experience (UX)
Most people have interacted with artificial intelligence in business and have not realized it. That’s because customer experience is one of the largest ways we’re seeing widespread AI adoption.
Studies show over and over again that if you want to improve the value of the brand, then the most important thing you can do is engage with your customers. Not only does this tell you as a business what your customers want or don’t want, but it gives them a chance to feel a part of the culture you’re promoting.
But how can you accomplish this with finite resources and a culture that expects immediate answers? This is where AI has really come in full force to help fill this gap.
Here are a few ways you can integrate AI into your business to enhance the customer experience.
Chatbots have been a game-changing tool that business owners can use to interact with their customers. By providing a convenient, automated way to answer frequently asked questions and resolve common issues, chatbots can free up time for your customer service reps to handle more complex tasks. In addition, chatbots can help to create a more human-like experience for customers, which can help to build trust and loyalty. While chatbots are not a perfect solution for every business, they can be an extremely valuable asset for many companies.
You may be wondering, isn’t an AI Conversation tool the same as an AI chatbot? Not quite. As I mentioned before, an AI chatbot is the bot we all use to ask common questions, but it’s a bit limited in its function.
An AI conversational platform is a much more complex platform that recreates the entire experience of speaking with a customer service representative. It can handle more complex customer interactions like scheduling an appointment. MindMeld and IBM Conversations are good examples.
You can use AI to recommend products to your customers based on their past purchases or browsing history. This is a great way to upsell and cross-sell your products. Think about the last time you shopped and how well the shopping site was able to accurately predict what you would also like based on your preferences. With AI, it’s like giving your customers a personalized shopper.
Automated Customer Service
You can use AI to automate your customer service, which can save you a lot of time and money. You can set up an AI system to handle simple tasks like resetting passwords or answering common questions.
Artificial intelligence technology has begun to transform into the customer’s private customer service representative. They can take customer requests, send emails and text messages, and automate many tedious processes.
4. Optimize Content Creation with AI
If you’re a content creator, then you know that creating quality content is essential to driving traffic and conversions. And today there are all TYPES of content: images, videos, social media ads, blog posts and Google banners. Outsourcing everything you need can quickly become cost-prohibitive if you’re not a large, major enterprise.
This is where integrating a few artificial intelligence tools can make all the difference in engaging your audience to take a look at your company’s services or products. They can help you scale and automate your content creation silo at affordable prices.
AI Copy Ad and Social Media Ad Tools
With just a few clicks, these AI tools can create copy ads in minutes. And not just that, they can personalize them for platforms and users, and monitor their performance.
AI Text-To-Speech Softwares
Are you creating a video campaign? Instead of hiring high-cost video artists and all the necessary equipment, use AI Text to Speech Software instead. It’s a fraction of the cost, and you can get AI voices in MINUTES, not weeks. And don’t worry, they don’t have the same robotic sound they used to.
AI Writing Tools
Creators can write more efficiently with AI writing tools that generate entire paragraphs and improve content like Jasper.ai. You can also edit entire books with programs like Grammarly.
5. AI Marketing
Does your company sell a digital or physical product? Or maybe it’s a specific service? Whatever it is, you need a targeted marketing plan to match your company’s product to your target audience.
In order to compete on a GLOBAL scale (because that’s today’s reality), you need to have a marketing strategy with a good ROI in your corner that markets digitally.
Many studies have shown that artificial intelligence in business marketing is going to have one of the highest impacts on AI, which makes sense because AI’s deep learning capability is the perfect tool to quickly combine big data and repackage it in such a way to better understand consumer behavior.
If you’re looking for the best AI marketing tools, I’ve assembled those for your here.
Sales professionals of all backgrounds should be updating their own personal knowledge graphs with the incoming AI projects. Here is the different type of platforms that utilize AI in marketing.
Email Campaign AI Tools
Because of the low cost of sending an email, it has led to consumers mass deleting their “spammy” email and has made conversions difficult through this platform. However, AI capabilities allow for optimal outreach times and frequencies based on your target audience and the data science behind it. And not only that, but you can highly personalize these in mass quantities.
Social Media Marketing AI Tools
Social media like Instagram and LinkedIn have already been using AI applications for years, primarily with face recognition. But you can use it to your advantage as well with AI social media management tools. Don’t just “schedule” your content with traditional platforms. The AI technologies allow you to automate all aspects of social media content creation (hashtags, links, etc.) and write persuasive copy ads while keeping up to date with trends and discovering the best influencers. This outlet truly deserves an entire article to itself with the high amount of AI tools available.
Hashtag Research AI Tools
Choose a #basic hashtag, and you’re sure not to target the best audience. There are many AI hashtag tracking tools to give you the best ROI on your social media content.
SEO Optimization AI Tools
Search engine optimization (SEO) is one of my favorite topics. It’s amazing that at the end of the day, all companies are competing for the same top five spots on precious Google real estate. This is a difficult task, but AI platforms take out some of the tedious work by giving you the keywords, word count, and headings. Ultimately, it’s getting pretty difficult to rank without using these.
Sentiment Analysis AI Tools
These are becoming highly popular, as it’s imperative for business growth to determine the emotions, intent, and experience of the customer. By looking across all social media, you can get reports on what the feeling or “sentiment” is behind your company. This will help you increase your chances of business success when you can determine which products or services aren’t receiving the customer experience that you were looking for.
6. AI for Human Resources
The human resources industry is one of the most complex out there. With so much data to sort through, and a process that’s ever-changing, it can be difficult for your HR team to keep up.
The beauty of AI is that it’s a machine learning technology that is great at sorting through all the noise of information-overload, to give you and your HR team meaningful information to make positive decisions. So whether that’s sorting through thousands of applications, benchmarking the market and salary rates, or the intricacies of payroll, AI has you covered.
This is one of those “easier ways” to implement AI as many AI applications integrate with your HR CRM, and automating all this manual labor lets your HR staff actually focus on the important tasks of recruitment, training, and meeting compliance.
Here are some of the best HR AI tools currently available.
AI Recruiting and Hiring Tools
Sifting through resumes is a thing of the past with AI applicant tracking systems. You can now use searches that find the right keywords in resumes and LinkedIn profiles to quickly identify the most qualified candidates.
AI Performance Management Tools
It’s difficult to manage employee performance when you have hundreds or thousands of employees. But AI tools can help by identifying patterns and correlations in data to help managers make better decisions about employee development and performance.
AI Compensation Benchmark Tools
AI can also be used to benchmark compensation data to ensure that your company is paying employees fairly. By analyzing data from hundreds of companies, AI can help you determine the median salary for a particular position and location.
7. Security & Privacy
Data breaches are becoming more and more common, and the cost of a data breach is only going to continue to rise. That’s why it’s important to protect your data with AI.
There are a number of AI-based security solutions that can help you secure your data, including:
And that concludes a quick overview of the ways you can use AI to your advantage.
I hope this article has given you a birds-eye overview of all the different ways you can incorporate AI in business. I’m sure over the next decade we’re only going to see this expand tremendously as computers get smarter and AI becomes easier to integrate into daily business processes.
What is Artificial Intelligence?
Artificial intelligence (AI) or AI technology is the ability of a computer program or a machine to think and learn. They use machine learning algorithms to make decisions and carry out complex algorithms with machine learning.
There are different types of AI, but some of the most common are machine learning, natural language processing (NLP), computer vision, and robotics. These all have different applications in business. For example, machine learning can be used for predictive analytics, while NLP can be used for customer service or marketing automation.
Frequently Asked Questions (FAQs)
What is Artificial Intelligence or Machine Learning?
Artificial intelligence (AI) or machine learning is the ability of a computer program or a machine to make decisions based on data. They use algorithms to learn from data and make predictions.
How is Artificial Intelligence used in Business?
AI is a program or software that can be used in a specific way to help you automate your business process. In general, AI can be very simple such as helping automate a transaction to a complex program that has predictive analytics.
What is Natural Language Processing?
Natural language processing (NLP) is a branch of AI that deals with the ability of computers to understand human language. It can be used for human tasks such as customer service, chatbots, and text analytics.
How can I use Artificial Intelligence in my Business?
There are many methods you can use to integrate AI into business. Some common examples include:
Can I use AI if I don’t have a lot of technical knowledge?
Yes, there are many AI services that do not require any technical knowledge. For example, there are many “plug and play” AI services that can be used with little to no setup.
How much does it cost to use AI in my business?
The cost of using AI in business can vary greatly depending on the type of AI and the service you use. In general, AI services can range from free to hundreds of dollars per month.
How Does Artificial Intelligence Affect Business?
AI can affect businesses in many ways, and it depends on your perspective. Many people are concerned about the cost of human jobs as more things become automated, but this is not a new fear. We’ve been seeing this trend since the industrial revolution and even before.
However, I believe that this will have a positive impact on small and medium-sized businesses (SMBs) because it will give them resources they would never have been able to afford before. So instead of removing jobs (as these businesses would have likely never hired these roles in the first place due to the barrier of entry), it will create more thanks to the increased scalability and growth it offers.