When you’re starting a business, one of the most exciting things an entrepreneur can do is design their first business card. But let’s be real. Most interactions today are digital, and you can’t exactly hand over a business card through a Zoom meeting.
At least that was the case before digital business cards entered the market.
If you’re looking for the ultimate guide on how to make a digital business card for yourself or company, you’ve come to the right place.
I’ve been testing every card on the market for nearly three years now, and here to give you the quick and dirty step-by-step guide on how to make a digital business card.
But First, Why Should You Make The Switch?
You may be first wondering what is a digit business card and how does it work?
A digital business card is an electronic version of a traditional paper business card. It can be stored on a smartphone or other mobile device and exchanged electronically with different mobile devices.
Note: The person who is receiving the contact information does NOT need to have a special app to obtain the information. As long as they have a smartphone, they can add the information straight to their contacts in under ten seconds.
How to Make a Digital Business Card
Without further ado, let’s get started with the step-by-step guide.
Step 1: Choose Your Type of Digital Business Card
There are actually three ways you can make your digital business card become digital.
It’s important to know that MOST companies will offer a combination of all three methods, and you’ll utilize what’s best for you.
- Digital Business Card Apps
- NFC Digital Business Cards
- QR Codes
1. Digital Business Card Apps & Platforms
I have spent nearly three years testing all the options on the market, and I one-hundred percent recommend finding the best digital business card company that fits your needs.
Here’s an example of what Popl’s app and digital business card looks like.
When I open the Popl app, you can either have the client scan the QR code, email the link, etc.
When they scan the link, here’s what they’ll see. All they have to do is hit “Save Contact,” and it will auto-populate everything into their contact lists.
2. NFC Technology & Products
Near Field Communication, or NFC, is a technology that allows devices to communicate with each other when they are close to each other. It’s mainly used for contactless payments (think of this when you use Apple Pay for your morning coffee with your phone).
Many companies offer an NFC digital business card or other products with this tech. Here are some examples from various companies:
What’s awesome is you can create a custom digital business card design to match your company’s brand image, color, and brand logo. They also often have a QR code on the front or back. I’ve found a lot of people like having these “electronic business cards” because it gives you a way to impress the other person.
How Do These Work? Easy. You just wave it to the back of someone’s phone and that same landing page pops up on their phone.
NFC products are not limited to cards either. You can get little stickers for the back of your phone, apple watch bands with your card embedded, badges for large conferences, and so much more.
3. QR Code Digital Business Card
The last way you can digitize you business card is with a QR code. As I mentioned before, oftentimes these QR codes can be found on an NFC card or a widget/app on your phone. But if you really cannot let go of those paper business cards, then at least add a QR code to them. Beaconstac is a good company to help with this transition.
Ultimately, I recommend choosing a platform that does all three. However, QR codes on paper business cards may be best for:
Step 2: Determine The Features You’re Looking For
Now that you have an idea of the different types of technology around digital business cards, it’s time to look at a few more features and what your needs are.
Step 3: Choose Your Company & Design Your Electronic Business Card
Hopefully, you now have an idea of what type of business cards would be best for you or your company.
Now, it’s time to choose which company you’re going to go with.
Here are a few resources to help you with this:
You can use the following business card checklist so that you don’t forget to add anything.
And that’s it! You now have a beautiful, modern, digital business card that will impress any potential client or customer. Plus, you can easily update it as needed and share it with anyone, anywhere. No more lost business cards or forgotten contact information. Go forth and network away!
Step 4: Attach it To All Appropriate Platforms
Lastly, it’s time to attach your digital business card to multiple platforms, including LinkedIn profile, Twitter, and Facebook. You can even include it on your personal website or blog.
If you purchased a QR code, then you can attach this to any marketing materials, such as brochures, or attach it to the end of an email signature on Gmail or Outlook.
My personal favorite is adding it to my e-mail digital signature, as you can see here:
Step 5: Practice Using It Before Meeting Potential Clients
This may be obvious, but please practice sending your virtual business card before you use it. This will save you from an embarrassing moment, as you should test out your card and make sure you’re scanning it at the correct area of the phone. Not to mention, this new modern way of contact exchange may be new to the other person.
Ask a friend or family member to test out all of the links and make sure everything is in functioning order.
Step 6: Network Virtually and Share Your Business Card
Now it’s time to get sharing and show off those high-income skills.
Frequently Asked Questions (FAQs)
How do digital business cards work?
Digital business cards are essentially electronic versions of the classic paper business card. Typically, you create a “landing page” on an app or platform, and then you can share this via a QR code, NFC digital business card, or send it electronically.
Why choose a virtual business card over a physical business card?
If you’ve ever been to a conference, then you know that a business card typically ends up in a massive pile in a drawer or straight in the trash. A virtual card allows you to organize your business contacts neatly and are easily accessible. It also allows you to include more information about your business, like website links, while allowing you to keep everyone updated.
What platforms can I share my digital business card on?
Most digital business cards can be shared via email, social media, text message, or even printed out if you’re still missing the physical aspect of the business card.
Are there any free versions available?
Yes! There are tons of apps that have a free version available, which can be very useful if you need just a single business card for yourself.
Will a virtual business card increase my business exposure?
If used correctly, a digital business card can definitely leave your clients with a more memorable experience, which can increase conversions. You can also customize your landing page to include things like video embeds to give future clients the full scope of products or services you’re offering.