The answer is quite simple: Emails are mundane with low return rates, and people more than ever want video content.

So why not merge the two together and start video prospecting?

Video prospecting is a type of marketing strategy that uses video to communicate with prospects instead of plain-text sales emails.

Here are some stats to convince you of the power of video for sales and marketing ((Source: Wyzowl’s State of Video Marketing 2023.)

  • 91% of businesses use video as a marketing tool.
  • 92% of video marketers report a positive ROI from video.
  • And 90% of video marketers have generated leads using video.

And now thanks to the best 5 video prospecting tool, you can send personalized videos in minutes to rev up your marketing and sales efforts.

  • Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
AI personalized Videos

Reachout AI

Full Review

  • Create custom avatar AI videos of yourself.
  • Send out video email campaigns with analytics.
AI Face and voice videos

Hippo Video

Full Review

  • Easy to link yourself and voice in one software.
  • Type in scripts for batch personalized videos.
chatbot ai videos (enterprises)

Drift Video

Full Review

  • Personalized videos within chatbots.
  • Transition to sales team & increase conversions.

What is the Best Video Prospecting Tool?

Ready to get started? Here’s the list of platforms I’ve reviewed.

Best Video Prospecting Tools

1. Hippo Video

Custom Video Templates

Hippo Video is a platform that allows you to create personalized videos at scale. The amazing thing about this software is that you don’t have to re-record personalized videos for every prospect.

Instead, you take one video, and then use Hippo’s AI video tools to automatically personalize videos for each person on your list.

Here are Hippo Video’s top features:

  • The Humanize AI feature creates automatic videos featuring your face and voice. Once it’s created your avatar, you can have it read your scripts and personalize them with unique names and information (instead of having to record videos each time)
  • End videos with a customized link to book a call
  • Create personalized templates for your organization to keep videos consistent
  • Access professional templates to make video creation easier

Hippo Video Pricing

You can try out Hippo Video with the free plan, or upgrade to the Pro plan for $30 a month for more credits. The Team plan provides space for extra users at $75 per user per month.

Hippo Verdict

If you want to make customized video templates and create personalized videos at scale in just a few clicks, you should definitely give Hippo Video a try.

2. Dubb

Great for Social Media Outreach

Dubb is a video messaging platform that goes beyond creating videos for email. It’s also great for creating videos to share with prospects on LinkedIn, Facebook, and other platforms (even SMS).

Here are some key features from Dubb:

  • Record personalized videos with the platform, add links to book a call, and get helpful analytics that show you how viewers are engaging with your video.
  • Send video marketing messages on social media at scale for social media outreach campaigns.
  • Create automated sequences to make sales prospecting easier.
  • The Dubb AI Suite of AI tools can help sales teams write effective copy and video scripts and record more engaging videos.

Dubb Pricing

The Starter plan is free and gives you limited videos and storage space. Upgrade to the Pro plan for $59 a month for more videos, more storage, 1:1 support, custom branding, and more video tools.

Dubb Verdict

If sending personalized videos on social media platforms are part of your video prospecting strategy, Dubb makes it easy to create, edit, optimize, and share videos at scale.

3. Drift Video

Pairs with Your Chatbot

Popular AI chatbot software Drift has a video messaging tool called Drift Video, which integrates video into your chatbot strategy. You can send personalized videos to prospects via the chatbot, then get a notification when your lead is watching the video in real-time.

(By the way, if you’re interested in AI chatbot providers, check out my other list of best conversational AI platforms.)

Here’s what I like about Drift Video:

  • You can send a video to your prospects via Drift, then when they watch it, you’ll get a notification so you can hop on the chatbot and chat with them in real-time.
  • Drift also provides dynamic linking and built-in tools, which make it easy to book a sales call after someone watches your video message.
  • You can use the Drift Video Bot to engage leads while you’re offline. It can book meetings for you or ping you to let you know when someone wants to ask a question.
  • You can send GIFs for another fun way to connect

Drift Pricing

Drift starts at $2,500 per month, billed annually. If you’re looking for a more affordable option, I would recommend other choices on this list.

Drift Verdict

Drift is a super-powerful conversion-boosting chat app on its own. Now, Drift Video makes it even better by bringing video prospecting software to the platform. If you’re ready to really invest in your prospecting and marketing strategy, look no further than the Drift platform.

4. Bonjoro

All-In-One Sales and Marketing Tool

Bonjoro is a video engagement platform that helps sales teams get more responses from emails by using personalized videos. Not only that, it also helps you to get video testimonials from customers for more powerful marketing content.

Here are some of Bonjoro’s top features:

  • Connect to your CRM to send personalized video messages whenever you get a new lead, demo, or question.
  • Tons of integrations with marketing and sales tools you’re probably already using.
  • Can also use for marketing messages and onboarding new customers.
  • Testimonials feature helps you gather video testimonials from happy customers to use on your website.

Bonjoro Pricing

Bonjoro has solo and team pricing. The Personal plan is free for up to 3 users, 50 video messages, and 3 testimonials. The Pro plan, starting from $39 per month for solo users, removes the video limit and adds features like custom branding, video scheduling, and more.

Bonjoro Verdict

Bonjoro is a great fit for sales teams who want to go beyond simple sales videos. Bonjoro will help you rock your sales outreach, troubleshooting and customer support, onboarding, and marketing with personalized videos that are easy to make and easy to share.

5. Reachout AI

Best AI Videos

Reachout AI is the most impressive AI video tool I’ve seen.

Its AI-generated videos are way more convincing than other similar AI tools I’ve seen.

It can create videos using an AI avatar with your script, or create a personalized avatar for you, who can read scripts with your likeness and voice.

(By the way, I’ve also got more recommendations if you’re looking for AI sales software.)

Here’s what I like about Reachout AI:

  • Sync with your CRM or other tools to bring in your contacts for easy sending.
  • Choose an AI avatar or record a single video, then create multiple personalized videos in one go.
  • Write your own scripts and have your AI avatar or pre-built AI avatars read them, including personalized names at the beginning of each one.
  • Add custom backgrounds to your video without a green screen.
  • View smart analytics so you can see how videos are performing.

Reachout Pricing

At the moment, Reachout AI is only offering lifetime pricing, starting at $249 for lifetime access to the Starter plan (a one-time payment). The Starter plan has enough credits for small businesses and startups. You can upgrade to the higher-level Scaling plan for more credits.

Reachout Verdict

Reachout AI is the most impressive AI video generator I’ve seen. If you want to save time making videos to communicate with prospects, leads, and your target audience, I highly recommend checking out Reachout AI. (However, I hope they switch back to regular pricing very soon.)

What are Video Prospecting Tools?

A video prospecting tool is a tool that makes it easier to send videos to sales prospects to build a connection and lead them toward a sale.

What is Video Prospecting?

Video prospecting is the act of sending videos to sales prospects.

The goal is to win their attention, have them listen to marketing and sales messages, and encourage them to take the next step with your business. (Hopefully ending in a sale for your business.)

Video-based sales prospecting is more effective than sending emails, because it feels like you’re talking to someone face-to-face.

Video prospecting tools can help you get better open rates, better watch time, and higher conversion rates.

Benefits of Video Prospecting Software

Here are the key benefits:

  • Easier sales prospecting, as open and response rates tend to be higher with video.
  • Most apps include video hosting.
  • More personal messages, since you’re talking directly to your prospect in a way that feels face-to-face.
  • Seeing a person speaking to you grabs your attention more than text.
  • You can easily personalize videos through editing and AI features.
  • Video builds more trust and human connection with the viewer.
  • Can engage people when they’re online and you’re not (even though you’re not there at the moment, they feel like they’re engaging with you personally).

Frequently Asked Questions (FAQs)

How do you prospect with a video?

It’s easy! You can send a video message to your prospects by linking to the video from your email. You can say something like, “I recorded this video to explain it to you. Click here:” and then paste the link. Sales video prospecting software like Hippo Video or Bonjoro give you dedicated landing pages for your video that you can customize for your business. You can even add links to book a call when they finish watching the video.

How do AI tools create personalized videos?

AI tools have the ability to glean data from text, pictures, and video, then learn to recreate it successfully. With apps like Reachout AI and Hippo Video, you can upload videos of yourself speaking to create an AI avatar with your voice and likeness. Then, you can write a script and have your AI avatar read it out. Or you can record a single video and then use AI to “edit” your face and voice so you’re speaking your prospect’s name at the start of each video.

What is video marketing?

Besides using video for sales, you can also use it for marketing purposes. This is when you use video in your marketing materials to help generate leads, promote your products, or answer questions.

Which major video prospecting tools have a free plan?

Hippo Video, Dubb and Bonjoro, have a free plan that I definitely recommend checking out.

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