While I knew about the TikTok ban, somehow, I completely missed the memo that this would also include CapCut. Then, the same day, we heard about the official announcement about Edits, the Instagram video editing app, and the creator tool suite. As soon as I get my hands on this, I’ll break down an entire Edits Review, but in the meantime, here’s what we know.

Image of Edits (Instagram App Logo)

I’ve been using Capcut for some time now, but I won’t lie that when I couldn’t log in to Capcut, where ALL my drafts are stored without backup, it had me looking into alternatives like InShot and some others.

But now with Edits, will we all need to pivot if we’re looking for higher Instagram engagement and insights?

I also just filmed a YouTube video of me snooping for more information, you can see that here.

What is Edits – The Instagram Video Editing App?

Here’s what we know so far from Instagram’s CEO Adam, with all information coming from a Reel he dropped on January 19th.

  • Not just another video editing tool, but a full suite of creative tools
  • It’s for phone editing only, not for desktop, not for templates.
  • A dedicated tab for inspiration and trending audio for ideas
  • Another tab for keeping track of all of your ideas like rough drafts
  • A new “camera” mode to get higher-quality video
  • Normal video editing tools that you would expect
  • Share drafts with friends or other creators
  • If you directly upload from Edits, you’ll get powerful insights on Reel performance

Preorder the app, will launch February per the video, but on the app store it will release March 13th, 2025.

Edits Tabs (Per the App Store)

From the preview of the snapshots below, we can see the similar video editing tracks were used to within the Instagram app and looks like the UI/UX will be easy to pick up.

Image of Instagram Edits screenshots from the App Store

What I find is going to be most important for creators is the new Instagram Insights. This is especially important for those looking to monetize their online business.

On the left is what the Edits app shows and on the right is what my business Instagram shows:

How Instagram Insights will look on the Edits App
How my insights currently looks on Instagram.

For someone looking to grow a brand new account, the insights are a lot prettier and easier to digest in the new Edits app. Engagement will be broken down between followers and non-followers, and something called a skip rate.

New Edits Features

Here’s some additional features that are shown in the app store:

  • No watermark so you can share on any platform like YouTube shorts or TikTok
  • AI animation features
  • Green Screen and Video Overlay

That’s all we know for now! I’ll update this as soon as I get my hands on the new app when they release it. Happy content sharing!

Follow Me @samonautopilot on Instagram (help me out lol) and I’ll share more information here and there when it becomes available!

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