If you’re like most business owners, you’re always looking for ways to improve your customer’s experience. One great way to do that is by utilizing the best customer feedback software tools.

The “traditional” customer feedback methods included sourcing customer feedback from a variety of ways like surveys. But today, truly listening to the customers needs and wants are more than just analyzing their input. It’s about being ahead of the game to anticipate what they may like and not like. This is analyzing landing pages, looking at website heat maps, and more.

So if you’re ready to increase customer loyalty, differentiate your business from other brands, and improve the overall customer experience (CX), you’ll need to equip yourself with the best tools on the market.

With that being said, here are the best customer feedback softwares in 2023.

Disclaimer: This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

What are the best customer feedback software?

Best Customer FeedBack Tools

1. Hotjar

Hotjar is a feedback tool that allows businesses to collect and analyze customer feedback. It provides businesses with a variety of features, including heatmaps, polls, and surveys.

Key Benefits:

  • There are recordings of users so you can see where there mouse goes and what they click. This allows you to track customer behavior like never before, and spot issues early on.
  • Heat maps help you see what areas are “hot” with a lot of traffic, and what areas are “cold” that your customers tend to scroll over or ignore.
  • A feedback box is available for your customers to share what they love or what they are getting frustrated with.
  • Offers exit pop-up surveys.
  • A very user-friendly interface to gather customer feedback.

Cost: There is a basic version that is completely free.


Hotjar is a great option for businesses that want to track customer behavior and collect feedback in real-time. It’s user-friendly interface makes it easy to use, and its plans are relatively affordable.

2. Typeform

Typeform is another great option for businesses looking for a customer feedback tool.

Ever send out a million surveys but get no good quality feedback after all your efforts? Those days are gone with this customer feedback software. Typeform allows businesses to create surveys, forms, and quizzes that keep your customers engaged.

I think of this a bit like Disneyland lines: they create magical interest points that keeps their customers entertained so that it doesn’t feel like you’re even in line. And that what Typeform has to offer, with their beautifully designed templates.

Key Benefits:

  • You can create surveys, forms, and quizzes with top of the line designs that keep your customer engaged the entire time. High engagement leads to better quality feedback that you can use to improve your business or product.
  • You can embed videos and images in your surveys
  • All of the responses and reports can be integrated with Google sheets, Excel, Hubspot, or a dozen other places so that you don’t have another platform to log in to.

Cost: Typeform’s basic plan starts at $25/month


Typeform is a great option for businesses that want to create surveys that are interactive and engaging. It’s ability to add videos and images makes it stand out from the competition, and its basic plan is affordable.

3. Qualaroo

Qualaroo is a customer feedback tool that allows businesses to collect feedback via surveys from the website directly. This happens by designing questions to pop up for the right customer at the right time using their unique “nudge” technology.

Key Benefits:

  • The ability to collect feedback via surveys on the spot allows businesses to understand their customer’s expectations and how to meet them. This allows you to keep your customer and not lose them to competitors.
  • By catching the customers as they actively browsing your site (vs. sending them an email after their visit), you can capture what their needs on during that moment.
  • Generated AI-assisted reports to help you analyze the data to make actionable changes.

Cost: Qualaroo’s plans are charged per “page view”. But you also have the option of flat billing every month.


Qualaroo is a great option for businesses that want to collect feedback via appropriately timed pop-up surveys instead of the traditional method of emailing.

4. UserReport

UserReport is another great customer feedback tool. It’s essentially two widgets: a feedback tab and the survey. The feedback widget. The survey portion

Key Benefits:

  • The results integrate with Google Analytics, making that one less stop to assess your business.
  • Includes a Net Promoter Score (NPS) to help you determine how much your customers like your brand and what you can improve upon.
  • Like social media, the surveys have a “like” button where you can see which improvements should be made first to improve your customers experience.

Cost: Customizable quotes.


UserReport is a simple to use, no nonsense customer feedback tool that gets you the information you need to build upon your brand.

5. TrustPilot

Trustpilot is the leader in the industry for reviews, with their verified reviews helping you count towards your google seller rating.

Key Features:

  • High quality verifiable reviews.

Cost: There’s a free plan to use, but also a premium version for more options.

What is a customer feedback tool?

A customer feedback tool is a piece of software that businesses can use to collect feedback from their customers. This feedback can be used to improve the customer’s experience, product, or service.

Frequently Asked Questions (FAQ’s)

Why are customer feedback tools important?

Customer feedback tools are important because they allow businesses to improve their products or services based on the feedback they receive from their customers. This feedback can be used to make changes to the product or service, which can improve customer satisfaction.

What are some of the best customer feedback tools on the market?

There are many great customer feedback tools on the market, but some of the best include Hotjar, Typeform, UserReport, and Podium. These tools offer different features and benefits, so be sure to choose one that will fit your business’s needs.

Why should businesses use a customer feedback tool?

There are many reasons why businesses should use a customer feedback tool. Customer feedback tools allow to collect feedback from their customers, which can be used to improve the customer’s experience, product, or service. Additionally, customer feedback tools allow businesses to analyze customer data, which can help improve customer satisfaction. Finally, customer feedback tools provide businesses with a way to respond to customer feedback. All of these benefits make customer feedback tools an essential tool for any business.

Similar Posts